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BANGALORE: Radio Mirchi, Bangalore's Sakkhat hot radio station
is always at its wackiest best when it comes to engaging with the
people of Bangalore. The auspicious occasion of Makara Sankranthi
saw an unique celebration - a cow dressing contest where the best
dressed 'Cow' was crowned Miss Rang De Sankranthi !
 The
contest started off with a gathering of cows from in and around
Bangalore on an early Monday afternoon. The owners were seen enjoying
themselves dressing up their cows and getting creative with ribbons,
colour papers etc. to outsmart the rest. Once ready, the cows were
made to "Cat Walk" around the grounds to judge the three
best dressed cows! Also seen enjoying herself was the renowned film
director Kavitha Lankesh who gave away the prizes. The winner sauntered
away with attractive cash prizes like: Rs, 4000/- for the winner,
the first runner up won Rs. 3000/- and the second runner up won
Rs. 2000/-.
Commenting on the occasion, Mr. Romen Sood, Executive VP and Regional
Director South and East, Radio Mirchi said "Radio Mirchi is
rooted in the culture of this city, identifying with traditions
that mark any important festival. Our initiative 'Rang De Sankranthi'
is aimed at adding colour and a streak of uniqueness to the cheer
& gaiety that marks Makara Sankranthi celebrations in the city."
The Makara Sankranti celebrations in Bangalore kick started on
Jan 11, 2007 with a Rangoli competition called "Rang De Sankranthi"
which was held at different pockets of the city. A traditionally
decorated 'Canter' was also going around the city spreading cheer
by distributing Pongal, Sugarcane and the traditional "Yellu
Biru".
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