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MUMBAI: Zee Business has been ranked as the No: 1 business news
channel as per TAM's Elite Panel report. TAM's Elite panel comprises
data collected from viewership trends amongst the elite class. Further,
Zee Business has retained the No: 1 slot for the last 7 weeks running
and is miles ahead of the second most popular business channel.
Zee Business has a whopping channel share of 38 per cent whereas
CNBC TV-18 with 25 per cent, Awaaz with 21 per cent and NDTV Profit
with 17 per cent are way below Zee Business, the new leader in business
news in India. This data is sourced from TAM Wk 46-52, TG: Tam Elite
4+, Markets: Mumbai & Delhi combined.
Commenting on the occasion, Mr.Harish Doraiswamy, CEO - Zee News
Ltd said, "It is a matter of great pride that the channel has
attained a leadership position. It is heartening to note that the
audience, which matters prefers to watch Zee Business. The channel
has been an innovator in its programming and its strong content
line up coupled with its action-packed weekend programming has shown
the desired results. I envisage it as the beginning of a long journey".
Zee Business has loyal viewers and some of its programmes like
Wheelocity, Mandi Live, Money Guru & Aaj Ki Badi Khabar are
household names now.
Elite Panel includes a mix of cable, DTH and CAS homes. It is a
special initiative from TAM, which measures the TV viewership behavior
of the most precious set of consumers that the companies target.
It consists the cream of the viewers in Mumbai and Delhi. An Elite
Household in the panel is SEC A1 owning AC, PC and car.
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