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MUMBAI: '24 Ghanta', the 24-hour Bengali news channel from Zee
Aakash News Private Limited, has proven its excellence in the Bengali
News genre within a very short span of its existence. Now, the Channel's
excellence is apparent on the TRP charts also, a press release from
the channel claimed today.
The recent data of TAM (w.e. 30th Dec'06, C&S 15+, Mkt –
WB+Kol) shows that '24 Ghanta ' is the clear leader in the Bengali
news channel market.
The channel achieved remarkable market share of 40, said the statement,
adding that this is considerably above Star Ananda. With its swift
and in-depth reporting, the channel is enjoying the status of favourite
Bengali News channel in the region.
The latest figures suggests that '24 Ghanta' is leading the pack
in Kolkata with a market share that is 26 per cent higher than that
of Star Ananda.
The sustained and relentless efforts by high quality professionals,
who worked round-the-clock lead to the success story of the channel.
They made sure to report authentic and accurate information with
lightning speed.
24 Ghanta's strength lies in its innovation-led content, information
without bias, bold exposes and its incisive analysis with supportive
visuals.
The channel marks a watershed in television journalism in Bengali
language. It has redefined journalism in the region, at a time when
television journalism was fast degenerating into a medium for dishing
out cheap sensationalism and distorted information laced with figment
of imagination.
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