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MUMBAI: Chinese New Year celebrations started early for AXN! Kicking
off an auspicious start to the Year of the Pig, February proved
to be a month of great results for AXN in both Singapore and Malaysia.
Starting with a big bang, 1 February 2007 saw the finale of the
very first The Amazing Race Asia hitting record ratings in Malaysia.
Celebrations continued with the special programming stunt during
Chinese New Year and with the premiere of the highly-anticipated
brand new season of number one crime series, CSI: Crime Scene Investigation.
Original Production a B!G Hit - AXN was No. 1 Every Week!
Certainly living up to its claim of being "made in Asia for
Asians", The Amazing Race Asia (TARA), a massive production
undertaken by AXN to give Asians the rare opportunity of participating
in the Asian version of this four-time Emmy Award-winning reality
series, proved to be a huge hit with viewers.
National pride spurred record ratings for the finale, as countrymen
rallied behind their daughters and son as two out of the final three
teams were represented by Malaysia. Not to be underestimated, The
Amazing Race Asia claimed the title for the most-watched series
beating all past 10 seasons of the US version!
The entire season of TARA attracted a total of 15 million viewers
across Asia, and consistently ranked top in its timeslot amongst
international cable channels in Singapore and Malaysia throughout
the season.
February B!G Month - AXN Remains Top English Entertainment Channel
A line-up of compelling programmes made AXN the leading choice channel
during the festive period of Chinese New Year.
Average ratings for the four days, including the busy night of
reunion dinners on New Year's Eve, put AXN as the number one English
entertainment channel amongst all cable viewers and cable PMEB viewers
for both prime time and full day.
Blockbuster action movies, including Black Hawk Down and Terminator
3, and the highly anticipated "live" telecast of The Amazing
Race: All Stars premiere on the morning of 19 February, the second
day of Chinese New Year, glued viewers to their seats. A special
two-hour premiere of the latest season of CSI: Crime Scene Investigation
on 21 February rounded off the celebrations when it garnered about
22% share of all cable viewers, making AXN the leading international
cable channel during its timeslot.
Mr. Ricky Ow, General Manager of SPE Networks - Asia, is delighted
with AXN's pole position, "The fantastic ratings results we
achieved in Singapore and Malaysia show that our efforts to connect
with the viewers on-air, off-air, online and on-ground have paid
off handsomely.
"AXN is the distinct leader in the English entertainment category
amongst international cable channels, where we enjoy a huge margin
in terms of both Prime Time and Full Day average ratings. As fans
of AXN will know, they can expect more exciting programme line-up
and surprises from us this year… just keep watching this space!"
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