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MUMBAI: Times Now has opened 2007, with leadership across the last
4 weeks, of viewership measurement. Boosted by changes in its Prime
Time schedule; enhanced distribution and brand marketing, channel
shares for TIMES NOW across all day stands at 36% v/s NDTV 24/7
at 33% and CNN IBN at 31%. In primetime too TIMES NOW leads with
a channel share of 37% vs NDTV 24/7 at 35 % and CNN IBN at 28%
On 28 February, the channel will showcase Budget–O-Nomics
which provides to viewers of TIMES NOW, a complete view of the new
Fiscal Budget for the nation. With expert views from industry, policy
makers, institutions and the impact as felt by the common man. From
London to Singapore, to New Delhi to Cochin, minute to minute update
on the Budget and Its impact on industry and the 'common man', presented
by Swaminathan Aiyer and Omkar Goswami.
This has attracted 6 sponsors from 'Bajaj Allianz, ICICI Bank,
Allied Digital, IBM, ITC Foods and General Motors' all of whom believe
the opportunity provides enormous value to them.
Echoes Times Now vice president ad sales Sandeep Sharma, "The
objective was to give a perspective on the Budget like no other
channel can and the response from advertisers in anticipation has
been tremendous.. Given Times Now's impressive leadership performance
and its growing popularity, it is only natural for the channel to
earn better value in terms of pricing, while constantly offering
innovative value oriented solutions to its advertisers. "
Adding further, Sandeep Sharma states "With sound programming
initiatives and attractive content on the channel Times Now has
emerged as a valuable proposition for advertisers. ET Awards, ICC
Champions Trophy and Budget-O-Nomics and the forthcoming 'Calypso
Countdown' are some of its leading examples "
(Base : TAM CS 4+, 1M+ mkts, Wk 4-7, 2007)
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