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MUMBAI: Motorola, Inc. (NYSE:MOT) a global leader in wireless communications,
today launched the latest phase in its worldwide strategy to open
Motorola branded MOTOSTORES in key global markets with the opening
of a MOTOSTORE in Mumbai.
Today's opening further demonstrates Motorola's commitment to anticipating
and addressing the emerging and growing needs of India's mobile
consumers and builds on the company's already strong presence and
expansion across the Indian market.
Consumers in Mumbai now have a fantastic resource that brings a
global standard of mobile device retail service helping them make
informed purchasing decisions on getting the most from their mobile
devices. The store will offer access to interactive experiences
and exclusive content, as well as personalisation services such
as mobile phone tattoos and personal phone etching.
"Our MOTOSTORES are designed to help Indian consumers get
more out of their Motorola products," said Sudhir Agarwal,
Director Sales, India, Nepal & Sri Lanka, Mobile Devices, Motorola
India. "Through a personalised service and an innovative and
engaging retail environment, we are offering a truly seamless consumer
experience across the entire Motorola product portfolio."
Motorola has spent over two years deeply engaged in a global research
and development effort around the new retail concept, and as a result
has come up with an approach that is centred around the consumer.
As part of this program, Motorola has opened MOTOSTORES and MOTOSTORE
formats in key locations around the world including Europe, Asia
Pacific, North and Latin America.
Fun is a core element of the stores, offering users an opportunity
to personalise their phones using laser etching, customised "phone
tattoos," and Bluetooth photo-imaging, as well as unique in-store
training programs and on-site factory authorised technicians to
aid with questions and service. A team of in-store MOTOXPERTS are
also on hand to help customers understand the latest technology
and get the best solution for their needs.
"The Motorola Concept Stores are scalable and flexible to
ensure consistency in the different types of our signature stores
worldwide. So whether you visit a store in India or Europe, you
will see a familiar approach but with an added local flavour"
added Mr Agarwal.
India's new MOTOSTORE is located at Dreamland Building, 27, New
Queens Road, Opera House, and Mumbai.
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