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MUMBAI: Week 5, and Zee Bangla is on top with a relative channel
share of 33%.ETV Bangla, the leader so far is at No. 2 with share
of 31%. Aaakash is at No.3 with a share of 13%.The scenario is a
little changed today, In the core prime time, It is Zee Bangla that
dominates.
Leaders from 2100hrs onwars till 2400 hrs. No questions asked.
However, in the female TGs, it also leadsin a few bands in the early
prime as well.Stand out and clear winners are SRGMP, Mirakkel, Khela,
Aerao Shatru, Labonyar Sansar and so many.
Another hall mark achievement this year for Zee Bangla is that
of leaving the National Leader, Star Plus behind in all important
TGs. For eg; F25+abc, Star Plus is 8.9% as against Zee Bangla's
17%. In youth TG, Star Plus is 8.8%as against Zee Bangla's 13.5%.
Zee Bangla has managed to turn around the attention of the young
female audience(f15+abc), who were eroding to Hindi. Star Plus manages
a share of 9.6% as against Zee Bangla's 15.6%.Such strong and compelling
is Zee Bangla's content today that even the mighty and the most
hyped about showof Star Plus, KBC-SRK, could not dent one bit. On
the contrary, Zee Bangla only grew further.
With its array of new launches up ahead, Zee Bangla promises a
rivetting fare for these lovely audiences of Bengal.
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