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MUMBAI:
Bangalore’s Radio City 91.1FM is all set to usher in the New
Year with style, élan and a brand new Maruti SX4 for 1 lucky
Bangalore Radio Cityzen! As the Grand Finale to the LIVE broadcast
from Garuda Mall, Radio City in association with Maruti and Garuda
Mall presents the ‘Hands-On SX4’ contest, where the most
enterprising Radio City listener who has his hands on the car for
the longest period of time, wins himself the sparkling new SX4 to
zoom away with, this New Year. The on-ground contest organized on
December 29 started with 20 finalists standing with their hands
on the new SX4. Over 42 hours since this fun contest began and now
it is a matter of the participants’ stamina and stoic resolve
as 7 of them are still battling it out for the car!
Coupled
with the innovative initiative of going LIVE on-air from Garuda
Mall, Radio City’s ‘Hands-On SX4’ contest is the
next out-of-the-box contest lined up by the FM station for its listeners.
Based on a 5 day on-air contest, Radio City identified 15 listeners
who have been short-listed to participate in this activity. An additional
5 listeners have also been selected through the on-going Garuda
Shopping Festival. The person who has his hands on the car for the
longest time, wins the Maruti SX4. A fully equipped medical team
comprising of two medical specialists will be stand-by throughout
the entire activity.
Commenting
on the initiative, Mr. Rana Barua, National Head – Marketing
Radio City 91.1FM said, "We greatly cherish the special bond
we share with the Radio Cityzens of Bangalore and have always stepped
ahead to enhance their involvement with us. The concept of the Hands-on
Contest has been very successful internationally. We plan to replicate
the same with our listeners in Bangalore with a delightful prize
to give away. The sheer vibrant energy and enthusiasm of listeners
we've been witnessing for this contest has been simply remarkable!"
Taking
listener interactivity a level further, Bangalore’s Radio City
organised a 5 day on-air contest wherein 15 Radio Cityzens were
shortlisted to be a part of the ‘Hands-On SX4’ contest.
Setting the festive mood, Radio City was broadcasting LIVE from
Garuda Mall from November 30th onwards. Every Friday – Sunday,
the FM station was LIVE from 11 AM – 9 PM through a fully functional
state-of-the-art studio set-up in Garuda Mall. The FM station had
also lined up interactive ‘Whatte Fun’ games for listeners
all day long at the mall. Synergized with creating differentiating
contests, Radio City is all geared to welcome 2008 in truly a Whatte
Fun style.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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