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MUMBAI: Motorola, Inc. (NYSE:MOT), a global leader in wireless
communications, today initiated the latest phase in its strategy
to open Motorola branded stores in key global markets with the simultaneous
opening of a Flagship MOTOSTORE in the National Capital Region (NCR)
at NOIDA and another MOTOSTORE in one of New Delhi's busiest markets,
Lajpat Nagar. Both MOTOSTORE openings were inaugurated by actor
Soha Ali Khan.
 The
openings further demonstrate Motorola's commitment to anticipating
and addressing the emerging and growing needs of India's mobile
consumers and build on the company's already strong presence and
expansion across the Indian market.
Consumers in New Delhi & the NCR now have a fantastic resource
that brings a global standard of mobile device retail service to
help them make informed purchasing decisions on getting the most
from their mobile devices. The MOTOSTORE will offer access to interactive
experiences and exclusive content, as well as personalisation services
such as mobile phone tattoos, Bluetooth® photo-imaging and ringtone
downloads.
"We are incredibly proud of our three-storey flagship MOTOSTORE
in India, which is the third flagship store launched globally,"
said Malcolm Dawe, Vice President & General Manager, Motorola
India Mobile Devices. "Opening today, both stores bring cool
and exclusive new offerings while helping Indian consumers get the
most out of their Motorola products. Through personalised service
and an innovative and engaging retail environment, we are offering
a truly seamless consumer experience across the entire Motorola
product portfolio.
"The MOTOSTORE are testimony to the evolving Indian consumer
who has an increasingly sophisticated appetite for the latest, cutting
edge mobile technology. I invite all NCR consumers to come and experience
the fun and excitement of mobile technology," added Mr Dawe
Additionally, Motorola has a special opening week offer available
from April 18th - 22nd at both MOTOSTORE locations in the National
Capital Region. On the purchase of any Motorola handset worth Rs
9,000 and above, consumers will receive a free Motorola Bluetooth
H350 headset.
Motorola has spent over two years deeply engaged in a global research
and development effort around the new retail concept, and as a result
has come up with an approach that is centred around the consumer
and live experiences. As part of this program, Motorola has opened
MOTOSTORE and MOTOSTORE formats in key locations around the world
including Europe, Asia Pacific, North and Latin America.
The new stores further cement Motorola's long term retail commitment
to India, which now includes a MOTOSTORE presence in six cities
as well as over 30 Shop-in-Shop installations across the country.
The company will continue to invest in this strategy for India,
and in other locations around the world, where it makes economical
sense for both Motorola and its partners.
India's Flagship MOTOSTORE is located at G-21, Sector-18, NOIDA
and the other MOTOSTORE in New Delhi is at O2, Lajpat Nagar-II,
New Delhi. Other MOTOSTORE locations in India include Mumbai, Bangalore,
Chandigarh and Pune.
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