RED FM's Festive Bonanza for Delhi, Mumbai and Kolkata

MUMBAI: Red FM, brought alive Navratri festivities on radio for their listeners in Mumbai, Delhi and Kolkata. The station with a 'Bajaate Raho' attitude, in an endeavour to build greater connect with listeners, covered the celebrations extensively in each city.

From reporting live from the biggest dandiya events in Mumbai to covering the major Puja pandals across Kolkata, RED FM captured it all for its listeners.

Speaking on the marketing activities around the festival, RED FM COO Abraham Thomas, said, "RED FM aims at providing its listeners a complete feel of the festive season. Various innovative on-air programming initiatives and marketing tie-ups were undertaken to reach masses and build greater listener engagement with the radio station."

In Mumbai, RED FM's on ground activities included an exclusive tie-up with Sankalp '06, Mumbai's most rocking Dandiya Raas presented by none other than the Dandiya Queen Falguni Pathak.

RED FM listeners were given free passes for mega events like Sankalp '06, Manthan Luster Dandiya, Growel's 101 Navratri Event and Dandiya with 'King the Beaters' at Wadala as part of the on air and on spot contests. Designer Dandiyas, Celebration Hampers and opportunities to interact with the RED FM's RJ's were part of RED FM's rocking Navratri celebrations in Mumbai.

Along with on-ground activations and tie-ups, RED FM presented 'Majaa Ma,' a special on-air segment on Navratri. A complete Gujarati fare, the 'Majaa Ma' specials had segments like 'Majaa Ma' Jokes; 'Majaa Ma' interviews with eminent Gujarati theatre and television personalities and 'Majaa Ma' Movies-one minute hilarious and witty movie capsules.

RED FM brought alive the Durga Puja on Kolkata's Puja Dhamaka at city centre on the 23rd September with live Remix Show by Jimmy Tangree and the entire RED FM Kolkata Team. It associated with almost all major Durga Puja events in Kolkata that included over 748 puja pandals and 42 puja specific events.

RED FM had a host of special, fun filled segments and contests all set to capture the mood of listeners. Celebrity chats, live Puja updates and news from the top Dandiya festivities in the city added more colour to the festive fervor and made Durga Puja memorable for RED FM listeners.

In Delhi Red FM brightened the festivities by associating with Hindustan Times Dandiya Masti at the Garden of Five Senses with RJ Neeti of Mera Wala Gaana fame. Contests like "Mera wala dancing couple", "Mera wala style award", "Mera wala best choli award", "Mera wala non-stop Dandiya award", "Mera wala little champion" were devised to involve participants. Live polls were conducted for the best Dandiya song and celebrity guests were chosen to play that song for the winners. RED FM 'Phal-Haar' contest was conducted along with 'Ravan Jalaao' wherein listeners spoke about one evil thing like poverty, pollution, bad roads and eve teasing that they would like to burn.

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories