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MUMBAI: Red FM, brought alive Navratri festivities on radio for
their listeners in Mumbai, Delhi and Kolkata. The station with a
'Bajaate Raho' attitude, in an endeavour to build greater connect
with listeners, covered the celebrations extensively in each city.
From reporting live from the biggest dandiya events in Mumbai to
covering the major Puja pandals across Kolkata, RED FM captured
it all for its listeners.
Speaking on the marketing activities around the festival, RED FM
COO Abraham Thomas, said, "RED FM aims at providing its listeners
a complete feel of the festive season. Various innovative on-air
programming initiatives and marketing tie-ups were undertaken to
reach masses and build greater listener engagement with the radio
station."
In Mumbai, RED FM's on ground activities included an exclusive
tie-up with Sankalp '06, Mumbai's most rocking Dandiya Raas presented
by none other than the Dandiya Queen Falguni Pathak.
RED FM listeners were given free passes for mega events like Sankalp
'06, Manthan Luster Dandiya, Growel's 101 Navratri Event and Dandiya
with 'King the Beaters' at Wadala as part of the on air and on spot
contests. Designer Dandiyas, Celebration Hampers and opportunities
to interact with the RED FM's RJ's were part of RED FM's rocking
Navratri celebrations in Mumbai.
Along with on-ground activations and tie-ups, RED FM presented
'Majaa Ma,' a special on-air segment on Navratri. A complete Gujarati
fare, the 'Majaa Ma' specials had segments like 'Majaa Ma' Jokes;
'Majaa Ma' interviews with eminent Gujarati theatre and television
personalities and 'Majaa Ma' Movies-one minute hilarious and witty
movie capsules.
RED FM brought alive the Durga Puja on Kolkata's Puja Dhamaka at
city centre on the 23rd September with live Remix Show by Jimmy
Tangree and the entire RED FM Kolkata Team. It associated with almost
all major Durga Puja events in Kolkata that included over 748 puja
pandals and 42 puja specific events.
RED FM had a host of special, fun filled segments and contests
all set to capture the mood of listeners. Celebrity chats, live
Puja updates and news from the top Dandiya festivities in the city
added more colour to the festive fervor and made Durga Puja memorable
for RED FM listeners.
In Delhi Red FM brightened the festivities by associating with
Hindustan Times Dandiya Masti at the Garden of Five Senses with
RJ Neeti of Mera Wala Gaana fame. Contests like "Mera wala
dancing couple", "Mera wala style award", "Mera
wala best choli award", "Mera wala non-stop Dandiya award",
"Mera wala little champion" were devised to involve participants.
Live polls were conducted for the best Dandiya song and celebrity
guests were chosen to play that song for the winners. RED FM 'Phal-Haar'
contest was conducted along with 'Ravan Jalaao' wherein listeners
spoke about one evil thing like poverty, pollution, bad roads and
eve teasing that they would like to burn.
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