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New Delhi, 4 September 2006: When is a music channel not just a music channel?
When it's Channel [v]! Recognized as India's leading music channel, Channel [v]
continues to set benchmarks in youth programming and TV content.
And now the
cutting edge creative innovations conceptualized by the channel are being recognized
world over. Channel [v]'s Amar K Deb is the only Asian representative to have
been invited to speak at the prestigious PROMAX & BDA Africa 2006 conference,
which will be held in Africa (Johannesburg, November 13 - 14th).
That's
not all; the association with Promax & BDA is further cemented with Saurabh
Kanwar, VP Content & Communication being selected as jury member for the coveted
Promax & BDA Awards in Australia which recognizes excellence in on-air promotion
and advertising. Speaking on this, Amar said, "Channel [v] is the
country's numero uno creative hothouse. Our irreverent channel ids and promos
are hugely successfully with tremendous fan following from our viewers. It is
an honor for us to showcase our creative work to an international audience of
our peers. Channel [v]'s strengthening association with the Promax & BDA platform
is testimony to the fact that Indian work is now being recognised at an international
platform." Apart from winning the TRP game, Channel [v] continuously
and consistently receives coveted industry awards including the prestigious PROMAX
BDA awards to Asian Television Awards. This year, Channel [v] walked away with
the largest award haul (27 awards) at the Promax & BDA Awards internationally
and in India. Having successfully cemented India's position on the world map,
this year, the channel's Head Honcho, Mr. Amar K Deb has been invited to showcase
- "This is how [V] do it", a presentation on the unique channel Ids
& promos that have successfully revolutionized the way we perceive youth programming. With
an endless list of recognition to its credit, Channel [v] has left an indelible
mark in the world of creativity globally...from winning the largest award haul
(27 awards) at the Promax & BDA Awards internationally to being invited as
the ONLY speaker from Asia and as a jury member to identify talent; [v] has done
it all!! PROMAX & BDA Awards brings together the best of marketing,
promotions, and creative excellence in the media industry every year. It showcases,
recognizes and applauds creativity and shares and exchanges innovative, groundbreaking
and inspirational ideas. PROMAX & BDA also promotes the best practice in the
expanding world of marketing and promotion in the electronic media.
STAR
is a leading media and entertainment company in Asia. STAR broadcasts over 50
television services in nine languages to more than 300 million viewers across
53 Asian countries. STAR channels cover all genres including general entertainment
(Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World,
Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies,
Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star
News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours
of Indian and Chinese programming and also owns the world's largest contemporary
Chinese film library, with more than 600 titles, featuring superstars including
Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies
in Asia, STAR businesses extend to filmed entertainment, television production,
cable systems, direct-to-home services, terrestrial TV broadcasting, wireless
and digital services. STAR is a wholly owned subsidiary of News Corporation.
www.startv.com
<http://www.startv.com/>
Best Regards
Sanyukta Dutta
Senior
Account Executive
Vaishnavi Corporate Communications
F-47, South Extension
- I
New Delhi 110049
Email: sdutta@vccpl.com
Handphone: 98100 58765
Office:
(011) 42393519
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