|
MUMBAI:
Bhaskar group’s Dainik Bhaskar's Amritsar and
Jalandhar edition will be launched as all colour. This is the first
newspaper in Punjab to have all its pages in colour. Dainik Bhaskar
is known for its colour printing among newspapers and has always
been leader in the process of enhancing colour content in newspapers.
Project head Dharmendra Atri says," This is in sync of Bhaskar’s
philosophy of taking care of the readers need and providing them
the best possible product. We have recently invested 25 crore for
upgrading colour technology across group and upgrade other editions
also to full colour. Currently Dainik Bhaskar among the regional
language newspapers has the maximum colour pages across editions.
Dainik Bhaskar, Jaipur recently went all colour and Indore
is to follow soon."
Bhaskar Group is a 2000 crore business conglomerate with strong
presence in Newspapers, Television, Entertainment, Printing, Textiles,
Fast Moving Consumer Goods, Oils, Solvents and Internet Services.
The results of the NRS 2006 show that the Bhaskar Group is the
largest read newspaper group with a readership of 265 million (Dainik
Bhaskar 209 million plus Bhaskar in Gujarat 57 million, including
S Samachar )
The group has raced to the top of the print media industry in India
with its flagship Hindi daily newspaper, Dainik Bhaskar,
and the Gujarati newspaper, Divya Bhaskar. Brand 'Bhaskar'
is today of households across India and the corporate world alike.
|
