| Mumbai, September
19, 2006: Crorepatipage.com has listed some exciting and exclusive pixels on its
site up for auction on eBay India, India’s leading online marketplace. Designed
on the lines of the famous “Million-dollar page”, Sunaina Bansal, an
Indian housewife, has listed a small slice of her Web site crorepatipage.com for
Indian companies to advertise by booking 1 element of 16 units/square or multiple
units. Crorepatipage.com hopes to offer advertisers an infinite return
on their minimal advertising spend, and benefiting surfers via its discounted
shop concept, such that surfers and genuine shoppers repeatedly visit the site,
and advertisers experience maximum increase in hits and actual revenues. The auctions
start as low as INR 100 for 16 units/squares and 25 units/squares (each unit/square
is 10X10 pixels). Available are pixels at the centre of the page or at the co-ordinates
of the buyer’s choice. Sunaina Bansal from crorepatipage.com said,
“Crorepatipage.com is pioneering the concept of pixel advertising in India.
he site has already received a significant response and about 25 companies like
Kirloskar group, Rediff.com, Shaadi.com, Badhai.com and IndiaMART.com etc., have
bought pixels on the Web site.” One million pixels are on offer for
Rs 10 each and they will remain active for a minimum period of five years. These
pixels can be bought only in 100 pixel-squares measuring 10X10 pixels. The page
has been designed to have 10,000 such 100-pixel squares, which aggregate to one
million pixels. Rathin Lahiri, Head-Marketing, eBay India states, “The
growing popularity of the internet is revolutionsing and expanding the options
of advertising. Increasing number of brands are now looking at it as a perfect
medium to gather visibility and extend their reach. We believe eBay India, with
its 2 million strong community can further fuel the expansion of Crorepatipage.com
with Indian corporates.” | 
