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New Delhi, September 01, 2006: According to the latest TAM viewership
data, Discovery Travel & Living's first Indian commission The
Great Indian Wedding recorded the highest viewership among all English
entertainment channels, including Star Movies, HBO, Zee Studio,
PIX, AXN, Star World and Zee Café, in its premier episode
on Sunday, 20th August. The Great Indian Wedding recorded 39 per
cent channel share amongst these channels. (Source TAM: CS15+ AB,
6 Metros, 20:00 - 20:59, Sunday).
The CHANNEL SHARE was 45 per cent higher than Star Movies, 77 per
cent higher than HBO and 38 times that of Star World.
Discovery Travel & Living, India's only international lifestyle
channel, offers an eclectic mix of programming on travel, cuisine,
design, relationship and fashion, delivering international style
and luxury to discerning viewers who want to experience the best
the world has to offer.
The Great Indian Wedding captures the inimitable celebrations and
the high-profile theme parties that herald lifestyle weddings, bringing
to viewers an up-close and personal account of the behind-the-scenes
revelry and preparations that precede these extravagant weddings.
Beginning with an episode on the much talked-about wedding of hotelier
Vikram Chatwal and the gorgeous model Priya Sachdev, the programme
aired on Sunday, 20th August at 8 pm.
Discovery Travel & Living had exclusive access to present this
extravagant wedding. The wedding was attended by world leaders like
former American President Bill Clinton, The Prince of Greece His
Excellency Nikolaos, Bollywood stars like Jaya Bachchan and Arjun
Rampal, global corporate czars like LN Mittal, leading models, fashion
designers, politicians and socialites from across the world.
Discovery Travel & Living will produce two more India-centric
series this year. These are a six-episode travel series Indian Rendezvous
and A Matter of Taste - a journey around the Indian palate exploring
the origins, culture and traditions of Indian gastronomy.
Discovery Communications, Inc.
Discovery Communications is the leading global real-world media
company. Discovery has grown from its core property, the Discovery
Channel, first launched in the United States in 1985, to current
global operations in 170 countries and territories with 1.4 billion
cumulative subscribers. Discovery Networks International offers
18 television brands, reaching 715 million cumulative subscribers.
In India, three Discovery brands reach 79 million cumulative subscribers
with programming available in English and Hindi. Discovery Communications
is owned by four shareholders: Discovery Holding Company (NASDAQ:
DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications
and John S. Hendricks, the Company's Founder and Chairman.
For further information, please contact:
Rajiv Bakshi
Associate Director - Marketing and Communications
Discovery Networks India
Tel: 011- 41491164; 098109-99796
Debashree Basu
Hanmer & Partners
Tel: 93129-06377
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