RED FM’s new mantra for this Diwali

Turn up the music, not the noise!!!

RED FM fulfills wishes of 13 children from Make a Wish Foundation


Mumbai, October 20, 2006: RED FM, India’s ‘station of expression’ launches on-air and on-ground initiatives this Diwali promoting a healthy, safe and environment -friendly festive experience for all Mumbaikars. Come October 24th RED FM will fulfil wishes of 13 children from Make a Wish Foundation at the Diwali Fiesta at the High Street Phoenix, Lower Parel. Mumbai’s most popular RJ Malishka will present the children with TV sets, cycles, clothes and keyboards; all that they wished they could own some day.


India’s fastest growing radio station launches an exclusive on-air theme this Diwali, “Turn up the music, not the noise!” to prohibit the use of fire crackers. “Phodogey toh pakde jaoge!!” warns the ‘Pataka Police’ on RED FM to all cracker lovers after their on-air rendition of their love for crackers. To discourage the use of crackers this Diwali RED FM has launched some on-air endorsements such as, "Say 'no' to crackers" by Celebrities, Red FM RJs and everyone’s favourite Red FM characters like Angry Ganeshan, Kamla, Silip Kumar, Dr. Honey Balkar, Kachin, etc.


Joining them would be celebrity comedian Suresh Menon who will present a humour segment - ‘If celebs were crackers, how would they sound?’


Speaking on the unique programming around Diwali this year, Abraham Thomas, COO, RED FM said, “RED FM aims at helping Mumbaikars enjoy a safe and happy Diwali. The radio station is committed towards making Diwali a momentous occasion for the less privileged. Our tie-up with Make a Wish Foundation will help make a difference to the lives of the terminally ill children. This is in keeping with Red FM’s philosophy of reaching out to the common man.”


Don’t miss the fun at High Street Phoenix this Diwali, where RED FM will be a part of a fun filled event- ‘Fighting Club’ with a personal fighting arena enabling people to challenge their spouses, siblings and friends to some exciting RED FM centric games! Children can also play their mann pasand songs in a special request show called ‘Mera wala gana’ from the 21st –24th of October.


SO “Don’t waste money on patakas, donate it for a good cause”


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