Television

AXN Wins TAM Race to the Top

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/Untitled-1_19.jpg?itok=HW7fMdHZ

MUMBAI: AXN, the pioneer of action and adventure, has broken barriers again to occupy the position of the top English entertainment channel across all of India, as reported by the recent rating findings of TAM's Peoplemeter System. Programmes on AXN, occupy 9 out of 10 positions in the TAM top ten rated English entertainment shows in India.

Says Sunder Aaron, Country Head, AXN India, "It shows that in the widest television universe that is reported, AXN is the strongest English brand on television India-wide. While advertisers may be buying air-time on English channels based on their primary Sec A & B target audience, on AXN they will also be getting the best possible reach that an English channel in India can offer. "

Many of AXN's reality based programs scored well according to the TAM Study. Ultimate Guinness World, which has a long association with India, obviously has not gotten old & Ripley's Believe It Or Not- both are shows whose appeal cuts across all audiences. AXN's Fight Nights - a new band started this year boasts of The Ultimate Fighter, a serious martial arts reality show that has a cult following internationally and now as per TAM's data, has a loyal fan base in India as well.

While the reality action shows tend to drive reach, the strength of the channel lies in Top rated international series. Handpicked shows like Las Vegas, which premiered last year; a drama based on the action packed lives of the people behind a casino wins the silver as per TAM's ratings.

AXN's award winning drama series - House - an irreverent series based on a genius doctor and Numb3rs - an investigative series that uses innovative methods to solve crimes, are both amongst the top 15. This indicates a change of viewing habits from sitcoms to fast paced AXN entertainment, shows that AXN's action genre is expanding exponentially.

Adds Sumona Roy, Marketing Manager, AXN India, "AXN's programming mix is painstakingly chosen keeping in mind the Indian viewer's need for television that is different and path breaking. We've always known that more people are spending time watching AXN - the latest TAM ratings bear evidence of our efforts bearing fruit!"

AXN India Backgrounder

AXN is the first 24-hour cable and satellite TV channel in Asia exclusively dedicated to action and adventure programming. Launched on 21 September 1997, AXN now reaches over 77 million households across Asia. Featuring the best in action and adventure lifestyle programming, AXN is the exclusive home of fast-paced, dynamic entertainment from around the world. Backed by the powerhouse of Sony Pictures Entertainment, AXN delivers young adult viewers, Sec15-44 AB, a round-the-clock fix of blockbuster features, blue-chip action and reality series and specials, first-run alternative sporting events and the latest in cult CGI animation. AXN's programming speaks the international language of action and adventure, delivering B! G Buzz, B! G Thrills, B!G Action and B!G Adventure 24 hours a day, 7 days a week.

For further information please contact:

Deepa Vaidyanathan/ Kehkashan Merchant

LinOpinion

# 9820453418/ 9821131138

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zee%20%281%29.jpg?itok=TkZwl1B7
Zee TV launches it's first fiction show of 2017

Zee TV’s first fiction offering of 2017 - ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/DD2-800x800.jpg?itok=rlKSJPwO
N-E programmes can be submitted for DD Arunprabha till 31 Jan

NEW DELHI: Doordarshan has extended to the end of this month the final date for receiving proposals for commissioned programmes in seven different categories for its new DD Arunprabha channel being launched for north-eastern states. The proposals, which were to be submitted by 17 January 2017, can...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Supriya-Sahu-800x800.jpg?itok=Me0jGeSi
DD to offer 104 channels & MPEG-4 STBs by Mar-end

MUMBAI: Doordarshan is preparing to offer 104 channels by March-end, the pubcaster's director-general Supriya Sahu has said. Also, with the aim of expanding its DTH platform, Doordarshan is actively considering coming out with new set-top boxes having MPEG-4 technology. 'FreeDish', at present, she...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/SONY-Story.jpg?itok=d10I7RwD
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories