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MUMBAI: AXN, the pioneer of action and adventure, has broken barriers
again to occupy the position of the top English entertainment channel
across all of India, as reported by the recent rating findings of
TAM's Peoplemeter System. Programmes on AXN, occupy 9 out of 10
positions in the TAM top ten rated English entertainment shows in
India.
Says Sunder Aaron, Country Head, AXN India, "It shows that
in the widest television universe that is reported, AXN is the strongest
English brand on television India-wide. While advertisers may be
buying air-time on English channels based on their primary Sec A
& B target audience, on AXN they will also be getting the best
possible reach that an English channel in India can offer. "
Many of AXN's reality based programs scored well according to the
TAM Study. Ultimate Guinness World, which has a long association
with India, obviously has not gotten old & Ripley's Believe
It Or Not- both are shows whose appeal cuts across all audiences.
AXN's Fight Nights - a new band started this year boasts of The
Ultimate Fighter, a serious martial arts reality show that has a
cult following internationally and now as per TAM's data, has a
loyal fan base in India as well.
While the reality action shows tend to drive reach, the strength
of the channel lies in Top rated international series. Handpicked
shows like Las Vegas, which premiered last year; a drama based on
the action packed lives of the people behind a casino wins the silver
as per TAM's ratings.
AXN's award winning drama series - House - an irreverent series
based on a genius doctor and Numb3rs - an investigative series that
uses innovative methods to solve crimes, are both amongst the top
15. This indicates a change of viewing habits from sitcoms to fast
paced AXN entertainment, shows that AXN's action genre is expanding
exponentially.
Adds Sumona Roy, Marketing Manager, AXN India, "AXN's programming
mix is painstakingly chosen keeping in mind the Indian viewer's
need for television that is different and path breaking. We've always
known that more people are spending time watching AXN - the latest
TAM ratings bear evidence of our efforts bearing fruit!"
AXN India Backgrounder
AXN is the first 24-hour cable and satellite TV channel in Asia
exclusively dedicated to action and adventure programming. Launched
on 21 September 1997, AXN now reaches over 77 million households
across Asia. Featuring the best in action and adventure lifestyle
programming, AXN is the exclusive home of fast-paced, dynamic entertainment
from around the world. Backed by the powerhouse of Sony Pictures
Entertainment, AXN delivers young adult viewers, Sec15-44 AB, a
round-the-clock fix of blockbuster features, blue-chip action and
reality series and specials, first-run alternative sporting events
and the latest in cult CGI animation. AXN's programming speaks the
international language of action and adventure, delivering B! G
Buzz, B! G Thrills, B!G Action and B!G Adventure 24 hours a day,
7 days a week.
For further information please contact:
Deepa Vaidyanathan/ Kehkashan Merchant
LinOpinion
# 9820453418/ 9821131138
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