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MUMBAI:
LG Electronics has announced the launch of a whole new range of
Refrigerators. The company has unveiled its flagship TV Dios
in addition to nine other models in the Dios range and the
frost-free range respectively. The company also announced their
intentions to reiterate their leadership in the refrigerator market
for the third consecutive year and garner 35 per cent market share
in leaders in the refrigerator category by the end of year 2006.
Speaking
at the launch, Deputy Managing Director, LGEIL Moon B Shin said
, "We are expecting tremendous growth in the high end refrigerator
segment in India which is still at a nascent stage. With these launches,
LG has strengthened its premium product portfolio, and we are confident
that consumers will appreciate this range which is a subtle combination
of quality, technology and design."
Talking
about the new range and market growth, Business Group Head Refrigerators,
LGEIL Anil Arora, said " TV Dios refrigerator is our
flagship model, which has a 15 inch LCD TV, a DVD connection and
stereo speakers. The other nine models of our premium Dios
range are also exemplary examples of innovation with LCD touch screens,
Digital Sensors, Indoor Ice Making System and Soft Home Bar. Post
these launches, we are targeting a 35 per cent overall market share
in refrigerator segment with 40 per cent market share in the frost-free
segment and 30 per cent market share in direct cool segment respectively.
Our focus category currently is the high capacity frost-free and
the Dios range."
About
LG TV Dios
TV
Dios comes with a 15-inch hi-definition TFT LCD TV installed
in the center of its door. The 795 litres TV Dios also has a built-in
radio tuner providing access to FM stations and is supported by
built-in speakers. It has an astounding patented technology Ice
Beam Door Cooling that cools from not just the sides of the refrigerator
but also from the front and the back, ensuring uniform cooling and
better food preservation.
The
major challenge of a merger of a TV and refrigerator has been resolving
the fact that TVs generate heat while a refrigerator is meant to
cool. LGE studied how to adequately aerate both items and finally
come up with its revolutionary new Multi Aperture Flow cooling system,
which is used by the TV Dios.
The
frost free range of refrigerators is equipped with unique and innovative
features like Green Ion Door Cooling ,Vitamin Vegetable Box, Anti
Bacteria Gasket, Electro Cooling, External and Internal Micom. Keeping
in mind the rising health concerns among consumers, the new range
is equipped with Green Ion Door Cooling, a new cooling system which
uses "Catechin" – an extract from tea leaves that
cares for your health by preventing growth of bacteria mould and
unpleasant odours inside your refrigerator, and prevention of growth
of bacteria's and viruses by releasing green ions with the air flow.
The
frost-free range is priced between Rs.38,500 to Rs.65,000/-. The
TV Dios is available for Rs.2,25,000/- and Dios Refrigerators
ranges between Rs. 80,000/- to 1,35,000/-.
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