Amrita TV Glimpses, September 2006

We have great pleasure in sending you the latest issue of "Amrita TV Glimpses", a monthly e-bulletin, which encapsules a snapshot of major happenings at Amrita Television, the 24-hour Malayalam satellite channel, during the past month.(Earlier issues of "Glimpses" can be accessed from

1. Amrita TV in UK & Europe : Amrita TV global footprint which covers Middle East,USA,Canada,Australia is now foraying into UK & Europe .Responding to overwhelming demands from viewers, Amrita TV starts telecast of its channel in UK & Europe .The channel will be carried by Terra Group,London, via Hotbird. More information from -- Mr.Mohanan Kumaran,CEO,Terra Group of Companies, 5 Barking Road,London E6 1PW Ph: +44 208 5521211 : +44 7984 466484/7962 345600:

2. Amrita TV Tops during Onam : On the occasion of Onam festival in September ,Amrita TV's bouquet of unique programmes was among the most watched and appreciated offerings among Malayalis across the world--with its programmes being featured in the Top 3 ratings.The Onam programmes included, superhit feature films, programmes for all viewer segments in all genres,innovative graphics and more importantly three tele-films exclusively produced by Amrita TV for festival telecast

3. New Programmes : Three programmes in different genres were launched:

# "Ammayadoppam " is a snapshot of the pan-Indian tour of Amma covering the experiences of people,admirers,celebrities across different States (Sunday 1030 hrs IST)

# "Taste of Kerala" showcases the novel delicacies and cuisines from remote parts of Kerala in a travelogue format (Sunday 1200 hrs IST).

# "Parasparam" is an interactive viewer feedback program with a combination of phone-ins,e-mails and letters in a visually-appealing format(Sunday 1330 hrs IST).

Besides, to cater to the interests of Malayalis across the globe and to showcase the water sports/festivities of Kerala,Amrita TV telecast live the traditional Boat Races of Payippad and Aranmula

4. News Impact Stories : Based on an investigative news story,exposing the dubious nature of excise raids on illicit liquor business,the Kerala Assembly initiated new guidelines for involving public on tip-offs. In another story tracking the whereabouts of a person, who had abandoned his home two years ago,police were able to track the missing person and get him reunited with his parents

5. Amrita TV Programme for Limca Book of Records :On Sept 5, Amrita TV telecast a unique episode of “Udayamritam”which was the Longest Single-shot 55-minute sequence using a hand-held camera with live sound, which has been accepted by the Limca Book of Records .For the record breaking episode, filming was done at the sacred grove of traditional art forms in Arangottukara village in Thrissur district. Around 50 traditional artists and 25 crew members worked in unison without any takes;with Mr.Reji Syne as Producer and Ms.Mochita as anchor. “Udayamritam” is a one-hour morning programme which has completed 500 episodes on Amrita TV(Daily 0630 hrs IST)

6. Over I Million Hits -- "Super Star Forum": The huge wave of viewer response for Amrita TV's mega reality music show "Super Star", has resulted in 1.1 million hits being registered at with boundless blogging from across the world, in terms of formation of fan clubs for the Super Star Contestants,Judges,Anchor and predictions by viewers on the weekly outcomes of the elimination rounds et al.Please click here for the blog.

7. Demo Stalls--Tata Sky and Dish TV : On the occasion of birthday of Amma, tens of thousands of devotees,visitors from India and abroad who had converged at Amritapuri, were witness to exclusive demo stalls of Tata Sky and Dish TV offering special DTH packages.Amrita TV is now available nationally through Tata Sky and Dish TV and prominent cable networks.


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