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New Delhi, October 12, 2006 - According to the TAM viewership
data for the last 13 weeks, Discovery Channel recorded the highest
viewership amongst all international channels including: Star Movies,
HBO, MTV, National Geographic, CNBC TV18 and NDTV 24x7.
Measuring all day viewership across India Discovery Channel leads
this set of international channels with 12 per cent channel share
(Source TAM: CS15+ AB, All India, Week 27-39, 0700-2359 hours).
Even taking all viewers (CS 4+) in count, Discovery Channel registered
highest viewership. (Source TAM: CS 4+, All India, Week 27-39, 0700-
2359 hours).
Discovery Channel - Channel Share
- Highest channel share amongst all international channels
- 1.5 times higher than HBO; almost twice that of NDTV 24x7
- Dominates international channels' top 100 programmes chart
Discovery Channel experienced 75 per cent growth in viewership
in the woman's hour band (Source TAM: CS 15+ AB, All India, Week
13 - 39, 1200 - 1300 hours, All days). Targetting women audience
in the country, this one-hour week-day slot presents programmes
on a variety of subjects - from celebrating woman achievers to mother-child
relationships to health and fitness.
Highest Rated Programme - Dragons: A Fantasy Made Real
In the last quarter, Discovery Channel's premiere programme Dragons:
A Fantasy Made Real recorded highest viewership amongst all international
channels garnering 39 per cent channel share. (Source TAM: Week
32, Sunday, 20:00 - 22:00 hours, CS15+, All India)
Discovery Communications, Inc.
Discovery Communications is the leading global real-world media
company. Discovery has grown from its core property, the Discovery
Channel, first launched in the United States in 1985, to current
global operations in 170 countries and territories with 1.4 billion
cumulative subscribers. Discovery Networks International offers
18 television brands, reaching 715 million cumulative subscribers.
In India, three Discovery brands reach 79 million cumulative subscribers
with programming available in English and Hindi. Discovery Communications
is owned by four shareholders: Discovery Holding Company (NASDAQ:
DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications
and John S. Hendricks, the Company's Founder and Chairman.
For further information, please contact:
Rajiv Bakshi
Associate Director - Marketing and Communications
Discovery Networks India
Tel: 011- 41491164; 098109-99796
Priyadarshani Kaul
Hanmer & Partners
Tel: 98110-30502
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