Discovery Channel - Number 1 International Channel

New Delhi, October 12, 2006 - According to the TAM viewership data for the last 13 weeks, Discovery Channel recorded the highest viewership amongst all international channels including: Star Movies, HBO, MTV, National Geographic, CNBC TV18 and NDTV 24x7.

Measuring all day viewership across India Discovery Channel leads this set of international channels with 12 per cent channel share (Source TAM: CS15+ AB, All India, Week 27-39, 0700-2359 hours). Even taking all viewers (CS 4+) in count, Discovery Channel registered highest viewership. (Source TAM: CS 4+, All India, Week 27-39, 0700- 2359 hours).

Discovery Channel - Channel Share

- Highest channel share amongst all international channels

- 1.5 times higher than HBO; almost twice that of NDTV 24x7

- Dominates international channels' top 100 programmes chart

Discovery Channel experienced 75 per cent growth in viewership in the woman's hour band (Source TAM: CS 15+ AB, All India, Week 13 - 39, 1200 - 1300 hours, All days). Targetting women audience in the country, this one-hour week-day slot presents programmes on a variety of subjects - from celebrating woman achievers to mother-child relationships to health and fitness.

Highest Rated Programme - Dragons: A Fantasy Made Real

In the last quarter, Discovery Channel's premiere programme Dragons: A Fantasy Made Real recorded highest viewership amongst all international channels garnering 39 per cent channel share. (Source TAM: Week 32, Sunday, 20:00 - 22:00 hours, CS15+, All India)

Discovery Communications, Inc.

Discovery Communications is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories with 1.4 billion cumulative subscribers. Discovery Networks International offers 18 television brands, reaching 715 million cumulative subscribers. In India, three Discovery brands reach 79 million cumulative subscribers with programming available in English and Hindi. Discovery Communications is owned by four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman.

For further information, please contact:

Rajiv Bakshi

Associate Director - Marketing and Communications

Discovery Networks India

Tel: 011- 41491164; 098109-99796

Priyadarshani Kaul

Hanmer & Partners

Tel: 98110-30502

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