| In continuance with its promise to provide students
a platform to interact with eminent personalities from the Indian film industry,
Zee Institute of Media Arts (ZIMA) invited Mr. Manmohan Shetty, Film Industry's
one of most important producer, distributor, and exhibitor and partner of Reliance
Industries for a Guest Lecture on Ocotber10, 2006. Mr. Manmohan Shetty is
known in the industry as the 'man with a Midas touch’ today he is one of
the biggest success story in Bollywood. He was the first to open multiplex cinemas
in the country and 80% of all bollywood films are processed at his laboratory
popularly know as ‘Ad Labs’. His production company, Entertainment One,
has also presented films like, Gangaajal, Main Madhuri Dixit Banna Chahti Hoon,
Inteha, Munnabhai M.B.B.S., Dev and so on. While interacting with the students
Mr. Manmohan Shetty highlighted the commercial aspect of cinema and also stressed
that, “It is not the production house, but the script, the presentation and
above all cast which makes the project viable. And yes, by the end of the day
it is the audience who decides on hit or flop.” Mr. Manmohan Shetty
also gave insight to his personal journey from being a lab technician to an entrepreneur
to an extremely successful business icon. He also highlighted the fact filmmaking
is a business of depreciation and lot of risks are involved with it. But one should
be confident enough to convert it into a calculated risk. | 
