Manmohan Shetty?s Visit to Zima

In continuance with its promise to provide students a platform to interact with eminent personalities from the Indian film industry, Zee Institute of Media Arts (ZIMA) invited Mr. Manmohan Shetty, Film Industry's one of most important producer, distributor, and exhibitor and partner of Reliance Industries for a Guest Lecture on Ocotber10, 2006.

Mr. Manmohan Shetty is known in the industry as the 'man with a Midas touch? today he is one of the biggest success story in Bollywood. He was the first to open multiplex cinemas in the country and 80% of all bollywood films are processed at his laboratory popularly know as ?Ad Labs?. His production company, Entertainment One, has also presented films like, Gangaajal, Main Madhuri Dixit Banna Chahti Hoon, Inteha, Munnabhai M.B.B.S., Dev and so on.

While interacting with the students Mr. Manmohan Shetty highlighted the commercial aspect of cinema and also stressed that, ?It is not the production house, but the script, the presentation and above all cast which makes the project viable. And yes, by the end of the day it is the audience who decides on hit or flop.?

Mr. Manmohan Shetty also gave insight to his personal journey from being a lab technician to an entrepreneur to an extremely successful business icon. He also highlighted the fact filmmaking is a business of depreciation and lot of risks are involved with it. But one should be confident enough to convert it into a calculated risk.

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