| The black and white
round of GARNIER FRUCTIS JODI NO.1 really did a number for Vijay TV with their
chart-busting ratings performance. The studio performance on 28 October fetched
Star TV’s regional channel a whopping 13 TVRs (CS ABC 15+F; 2000-2130 hrs,
Oct 28th; Chennai; Source: TAM), rocketing it to the one of the most favored shows
on Tamil television. Vijay TV is known to provide differentiated content has yet
again showed its supremacy in executing format shows with GARNIER FRUCTIS JODI
NO.1. What was quite remarkable about the numbers is that the ratings have
climbed steadily over the weeks as the competition becomes stiffer. The channels
shares read 14.9, 20.3, 20.8, 26.9 in TN for week 40 41, 42 & 43 respectively.
(CS ABC 15+F; 2000 hrs – 2100 hrs; Saturday) The competition’s
shares for the above TG and time band read 1.4; 2.8; 12; 4.9 on Jaya TV; while
Raj TV clocked 1.7, 0.3, 0.2, 1.3 in Tamilnadu. Ravinath Menon, General
Manager Vijay TV remarked, “The fever has just started. The show is hugely
popular across the state, a clear indication of the changing preferences in TV
viewing. We anticipate a substantial increase in share on the wild card episode
and the finals. He further said, “Jodi No.1 is a clear driver. It
also helped us to drive viewer attention to other weekend formats like Alive Koffee
with Anu and Hutch Kallaka Ppvadhu Yaaru -2 while functioning as a launch pad
for the four new shows we launched last week in prime time. The fact that Vijay
is now available in Singapore and Japan and the plans for Malaysia and Middle
East make us work harder to provide international quality content to the discerning
Tamil viewer. The property round episode that concluded on Nov 4th saw the
4th couple being eliminated (Chetan and Devadharshini), so that leaves us with
2 real and 2 reel life couples (Vijay Adiraj & Rachna; Raghav & Preetha;
Pooja & Prem; Deepak & Tharika) Two of these 4 couples will reach the
finals and all other eliminated couples will come back in the wild card round
and one among them will gain entry to the finals. Viewers will have to decide
which couple from the wild card round will go to the final by voting for them
through Reliance Mobile, 7827, indya.com and BSNL platforms respectively. | 
