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MUMBAI: International Indian Film Academy (IIFA), the pioneers
to promote Indian cinema globally, have won the prestigious award
for 'Best International South Asian Event' for excellence in promoting
Indian films overseas, today. The accolade, which was presented
by Professor David Flint of Triangle Media Group (TMG), celebrates
IIFA's global achievements within the film industry.
Speaking on the occasion, David Flint said, 'I am honoured to announce
the 2006 TMG awards which recognise the top fifty South Asian achievers
in the global mainstream media. I am further pleased to introduce
a new category of award; Events and Business, in which I would like
to particularly congratulate IIFA Awards which has been recognised
as 'Best international South Asian Event for excellence in promoting
Indian Film overseas.'
The International Indian Film Academy organises the annual IIFA
Weekend which travels across the world, the highlight of which is
the Idea IIFA Awards, a grand celebration to honour the best in
Indian cinema.
On winning the prestigious award, Wizcraft Director Sabbas Joseph
said, 'As organisers of Idea-IIFA Awards we are delighted to accept
this award. This award is a indeed a recognition of all the belief
that our film industry leaders have in our ability to promote Indian
Films across the world" .
He further said, 'The awards hosted to date have not only been
a success within the film arena attracting stars such as Angelina
Jolie and Jackie Chan, but have had a major impact on tourism and
business investment for the country concerned. Therefore, we hope
that the success of Indian Films will continue to grow on a global
scale.'
The award arrives after a successful announcement of the IIFA Weekend
Yorkshire in the House of Commons, London. On the occasion, the
UK Chancellor Gordon Brown, presented the IIFA Brand Ambassador,
Mr. Amitabh Bachchan, with the unique honour of being the first
international celebrity enlisted to the International Finance Facility
for Immunisation.
The Idea-IIFA Awards presentation ceremony reaches an audience
of 450 million viewers across the world and is beamed on the Star
Television network. Since its launch in 2000 the Idea-IIFA Weekend
has been staged at a number of esteemed locations around the world,
including Dubai, Malaysia, Amsterdam, Singapore and South Africa.
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