Radio City brings to its listeners ‘Asha & Friends’, Volume I

MUMBAI : Radio City 91.1 FM India’s Leading Radio Network, has taken yet another step in engaging with its listeners. Keeping up to its promise of delivering more, when it shifted to its common unified frequency of 91.1 FM across the country, Radio City now treats its listeners to a morning with the legendary Asha Bhosale, as she comes in and chats live about her new album, Asha & Friends, with Radio City’s morning jock, Manish Paul.

Asha & Friends is an album that features Asha Bhosale singing with some of the most unconventional singers, personalities from the glamorous Bollywood to the professional Entrepreneurs and even sports stars. Being the pioneers in innovating programming, Radio City has always brought the best by the best to its listeners. With the perfect blend of its musical expertise and a thorough understanding of its listener’s likes and dislikes, Radio City treats its listeners to the exciting and unique album to keep them glued to their radio sets.

November 20, 2006 saw an exclusive episode with the melody queen… Asha Bhosale in the a unique chatterati with RJ Manish Paul on the morning show, Kase Kai Mumbai only on Radio City, Mumbai’s favorite radio station. Radio City provided an opportunity to all music lovers and die- hard fans of Ashaji with the special episode where in she spoke about her mesmerizing moments while recording with various personalities. Listeners could learn from Ashaji about a wide array of subjects like how she and Shameer, the music composer of the album, came up with the unique concept of having famous personalities in the album & some of her memorable incidents and listen to songs from the album, exclusively on Radio City.

According to Mr. Rana Barua, Head Marketing, Radio City, “Radio City is the pioneer of innovative & creative programming. We received amazing response from our listeners when we associated with Koi- Baat Chale and had Gulzar Saab and Jagjit Singhji coming in and sharing some of their experiences.. We will continue to treat our listeners with “Asha & Friends”. It was an honor for Radio City to have the melodious Ashaji in our studio. Am certain that such shows will continue to enthrall and add to our audience. And help our positioning of being music experts.”

About Radio City

Radio City is India’s first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow and now Hyderabad, Chennai & Jaipur. In Phase II of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16 more cities. Radio City will soon regale listeners in Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur, apart from the smaller centres in Western India. Radio City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Backed by expertise in programming, sales and marketing, Radio City is characterized by exciting shows that give it unmatched popular appeal. Innovative programming, vivacious radio jockeys and popular contemporary music uniquely position Radio City to deliver targeted audiences across India’s most important cities.

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