Television

A special series on 'Bell the Cat' on CNN-IBN

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MUMBAI : The gates to the dream of the flower of Indian youth will open up through the CAT this November 19th. In the endeavor to help more and more of its viewers and readers to clear this first step CNN-IBN and Hindustan Times are offering content that would help tackle the CAT. On Print Hindustan Times through HT Horizons and CNN-IBN through its special programme “Bell the CAT” is providing invaluable advice to the candidates.

Bell the Cat’ is a daily segment that will be aired in ‘Breakfast with India’ at 8:00am on CNN-IBN. In this series the candidate’s specific queries are being answered. The series will culminate with a half-an-hour special on 18th November, 2006 at 9:30 am with a repeat at 6:00 pm the same day. CNN-IBN is bringing the services of old CAT toppers, teachers and heads of various coaching institutes to give the last mile support so much required by the students just before they take on the gruel of the CAT.

Introducing the series, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN 7 said, “ As CAT is on the anvil, this happens to be a very crucial period for the MBA aspirants. We are confident that our endeavor along with Hindustan Times is worthwhile and fruitful for all “.

“Hindustan Times is very glad to be associated with CNN-IBN for this property as empowering students through information on education is a key focus area for us.” said Anand Bhardawaj, Head of Marketing, HT Media Limited.

“We categorize our programming initiatives by understanding the preferences of our viewers. Our agenda is also to create integrated quality content for the channel. This time we decided to offer something for the viewers that will help them during CAT ” Added Dilip Venkatraman, Director Marketing and Online Projects, CNN-IBN & IBN 7.

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