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MUMBAI:
Neo Sports Broadcast Pvt Ltd., has announced the live broadcast
of the Duleep Trophy finals to be played in Eden Gardens,
Kolkata from 12 to 16 November 2006.
 The
finals will be aired live on Neo Sports, a 24-hour cricket centric
sports channel in english and on Neo Sports Plus, a sports entertainment
channel, in hindi. The finals will be played between Sri Lanka A
and North Zone.
Neo
Sports Broadcast Pvt Ltd CEO Shashi Kalathil said, "This is
a first for domestic cricket and will go a long way in building
interest around flagship domestic properties. Audience research
has shown that there is a huge untapped viewer base which can be
brought into the fold with regional language feeds."
"Neo
Sports Plus will soon start broadcasting multiple language feeds
beyond hindi based on the geographical interest for certain domestic
matches," he added.
Neo
Sports made its debut on 1 October 2006 with Challenger Series and
Neo Sports Plus which was launched on 8 November 2006 has fulfilled
a long standing need for a platform for domestic cricket and other
sports relevant to Indians. With the multiple language feed for
Duleep Trophy, Neo Sports Broadcast Pvt Ltd has changed the
paradigm for sports broadcasting around domestic cricket.
Neo
Sports Broadcast Pvt Ltd has entered into an exclusive distribution
tie-up with Star India, to take Neo Sports and Neo Sports Plus across
the length and breadth of the country. The channel will be available
on cable, DTH and new media platforms.
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