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MUMBAI: SaharaOne Television has witnessed a steady growth in its
GRPs over the last few weeks and has shot to a 122 GRP this week
(week 44), narrowing the gap between the channel and Sony Entertainment
Television for the third position in the Hindi GEC segment.
Says Sahara One CEO Shantonu Aditya, "The channel has been
at an upswing over the last few weeks and the recent leap in GRP
to 122 has only intensified our battle for the 3rd position among
the GEC players. Our reach has also gone up from 50 per cent to
55 per cent this week. I am certain that the new shows that will
be launched succeeding Solhah Singaarr over the next couple of months
will help us achieve that position."
The channel recently launched Solhah Singaarr with a huge
marketing campaign which has brought in encouraging responses. Among
a whole array of shows coming up, the next to launch will be Kuch
Apne Kuch Paraye, starting 20 November. The channel will also
present its viewers with the coming of the King Khan into television
as Fauji makes a comeback on13 November at 10 pm every Monday -
Friday.
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