Television

SaharaOne Television's GRP catapults to 122; Narrows gap for the third position

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MUMBAI: SaharaOne Television has witnessed a steady growth in its GRPs over the last few weeks and has shot to a 122 GRP this week (week 44), narrowing the gap between the channel and Sony Entertainment Television for the third position in the Hindi GEC segment.

Says Sahara One CEO Shantonu Aditya, "The channel has been at an upswing over the last few weeks and the recent leap in GRP to 122 has only intensified our battle for the 3rd position among the GEC players. Our reach has also gone up from 50 per cent to 55 per cent this week. I am certain that the new shows that will be launched succeeding Solhah Singaarr over the next couple of months will help us achieve that position."

The channel recently launched Solhah Singaarr with a huge marketing campaign which has brought in encouraging responses. Among a whole array of shows coming up, the next to launch will be Kuch Apne Kuch Paraye, starting 20 November. The channel will also present its viewers with the coming of the King Khan into television as Fauji makes a comeback on13 November at 10 pm every Monday - Friday.

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