Britannia launches Marie Gold Doubles

Mumbai: May 23rd, 2006: Britannia Industries Ltd, today announced the launch of 'Marie Gold Doubles' - an unique three layered Marie in a delightful double taste of orange and chocolate. This innovative double taste has been created through a unique technology that enables a layer of chocolate to be embedded between two layers of orange

MarieGold doubles is unique in several other ways too.

" An unusual finger shaped biscuit, not round

" Attractive sleeve packaging for the first time in the biscuit category

Its Crisp, Light, Healthy and Delicious!

Marie Gold, one of Britannia's oldest and flagship brands, now offers this exciting and new variant targeted at young and old alike. Marie is one of the fastest growing biscuit sub category and Britannia already has significant presence in it with a nearly 50% share of market. Marie Gold has been predominantly eaten with tea. The unique and exciting taste of Marie Gold Doubles will however, make it an ideal snack for non-tea / beverage drinking occasions too.

Speaking at the launch of Marie Gold Doubles, Ms. Richa Arora, General Manager & Head of Marketing and Innovation, said, "At Britannia, we constantly endeavour to delight our customers with high quality, innovative products. Marie Gold Doubles is the result of extensive efforts of our Marketing and R&D teams. We are confident it will strike a chord with consumers & add significantly to Britannia's Image".

After formally unveiling Marie Gold Doubles, Ms. Mandira Bedi, Actor & TV Host said, "I am delighted to be associated with one of India's leading companies "Britannia" and the launch of 'Marie Gold Doubles'. Marie Gold Doubles is light, tasty & a healthy eat and is the perfect snack to munch on for people like me who are constantly on the move, juggling two things at the same time, be it balancing my personal and professional life or hopping from one shoot to the other, entertaining or travelling. I am sure its unique taste & shape will make it a favourite across the country".

Marie Gold Doubles, introduced in a 150gms pack of 30 biscuits, is priced competitively at Rs.15/-. The attractive sleeve packaging gives it a premium look and enhances the distinctiveness of the offering

Marie Gold Doubles will be available in all leading stores across the country and will be supported by an exciting communication programme across all consumer touchpoints.

About Britannia:

Britannia is the Market leader in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits contribute to nearly 90 % of Britannia's total turnover. Britannia is synonymous with 'biscuits' and Brands like MarieGold, Good Day, 50-50 and Tiger have become a household name in the country.

For Further Information:

Saritha Prem / Amit Gidwani

Madison PR

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