Television

Britannia launches Marie Gold Doubles

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/Untitled-1_15.jpg?itok=2Hw8k9bk

Mumbai: May 23rd, 2006: Britannia Industries Ltd, today announced the launch of 'Marie Gold Doubles' - an unique three layered Marie in a delightful double taste of orange and chocolate. This innovative double taste has been created through a unique technology that enables a layer of chocolate to be embedded between two layers of orange

MarieGold doubles is unique in several other ways too.

" An unusual finger shaped biscuit, not round

" Attractive sleeve packaging for the first time in the biscuit category

Its Crisp, Light, Healthy and Delicious!

Marie Gold, one of Britannia's oldest and flagship brands, now offers this exciting and new variant targeted at young and old alike. Marie is one of the fastest growing biscuit sub category and Britannia already has significant presence in it with a nearly 50% share of market. Marie Gold has been predominantly eaten with tea. The unique and exciting taste of Marie Gold Doubles will however, make it an ideal snack for non-tea / beverage drinking occasions too.

Speaking at the launch of Marie Gold Doubles, Ms. Richa Arora, General Manager & Head of Marketing and Innovation, said, "At Britannia, we constantly endeavour to delight our customers with high quality, innovative products. Marie Gold Doubles is the result of extensive efforts of our Marketing and R&D teams. We are confident it will strike a chord with consumers & add significantly to Britannia's Image".

After formally unveiling Marie Gold Doubles, Ms. Mandira Bedi, Actor & TV Host said, "I am delighted to be associated with one of India's leading companies "Britannia" and the launch of 'Marie Gold Doubles'. Marie Gold Doubles is light, tasty & a healthy eat and is the perfect snack to munch on for people like me who are constantly on the move, juggling two things at the same time, be it balancing my personal and professional life or hopping from one shoot to the other, entertaining or travelling. I am sure its unique taste & shape will make it a favourite across the country".

Marie Gold Doubles, introduced in a 150gms pack of 30 biscuits, is priced competitively at Rs.15/-. The attractive sleeve packaging gives it a premium look and enhances the distinctiveness of the offering

Marie Gold Doubles will be available in all leading stores across the country and will be supported by an exciting communication programme across all consumer touchpoints.

About Britannia:

Britannia is the Market leader in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits contribute to nearly 90 % of Britannia's total turnover. Britannia is synonymous with 'biscuits' and Brands like MarieGold, Good Day, 50-50 and Tiger have become a household name in the country.

For Further Information:

Saritha Prem / Amit Gidwani

Madison PR

saritha@fort.madisonindia.com

amit@fort.madisonindia.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/IPL-800x800.jpg?itok=gWfm4TQw
IPL: Media rights race hots up after IMG renews events deal

MUMBAI: IPL events rights holder - the International Management Group (IMG) has reportedly renewed its partnership with the Indian Premier League (IPL) for another five years. For the last 10 years, the UK-based organisation is the primary controller of the main events related to the IPL. IPL...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ISL.jpg?itok=_eMunjPv
ISL sponsorship: Hero triples investment at Rs 1.6 bn

MUMBAI: Hero MotoCorp has, for another three years, reportedly renewed its sponsorship arrangement with IMG Reliance and Star India-promoted Indian Super League (ISL) for Rs 1.6 billion. As Hero's last deal with ISL in 2014 was valued at approximately Rs 500 million, it has now tripled its...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Untitled-1_1.jpg?itok=seF0g_FR
FremantleMedia expands into scripted content, partners bestselling author Heather Lende

MUMBAI: FremantleMedia is further expanding its push into scripted content by teaming up with bestselling author Heather Lende to develop Find The Good, an uplifting drama series inspired by Lende’s memoir of the same name and her earlier memoir, If You Lived Here, I’d Know Your Name.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/bday.jpg?itok=rWg3hp2k
AXN brings double treat for ‘Sherlock’ fans with restaurant hopping and binge watching

It is Benedict Cumberbatch’s aka Sherlock Holmes’ birthday month. And to celebrate the birthday of the man who plays the most iconic detective on screen Sherlock Holmes, AXN has taken an unconventional route for its fans. In addition to showing all Sherlock episodes back-to-back for the first time...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/barc.jpg?itok=kx6b-VfJ
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/MLS.jpg?itok=xZTjwzip
Major League Soccer to implement 'video review' from 5 August

MUMBAI: Major League Soccer has confirmed that, beginning 5 August, all MLS games, including the Audi 2017 MLS Cup Playoffs and MLS Cup, will incorporate Video Review. Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ajay-Devgn.jpg?itok=AVQjeNtC
Star Gold premieres 'Dhruva' on 23 July, Ajay Devgn lends voice

MUMBAI: Star Gold claims to have has become synonymous with setting new benchmarks for every film it premieres and the channel now takes it a notch higher by becoming the first Hindi Movie Channel to get a Bollywood megastar to dub for a movie Premiere.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/monica-tata-800x800_0.jpg?itok=1aBkaKIE
Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat. Business Television India (BTVi) will complete a year in August 2017 and its...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ayushamaan%20Bhava.jpg?itok=_x3TbdkE
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel. According to reports, it will be relaunched with the new look on 15 August. Since 2011, the channel will be branded...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories