Cable TV

ETC dedicates 15 May to All The Mothers

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Mumbai April 21, 2006: Mothers day is a special day because it is dedicated to one who loves her child without questioning and expectations. ETC, Bollywood Ka Apna Entertainment Channel, is bringing this day with a special dedication to the mothers of our cine stars, their closeness with mother and what they would like to do best for their mother on this special day.



They are three to five minutes long fillers which will run on Monday May 15, 2006 on ETC all through the day.



ETC caught up with beautiful Sameera Reddy and her mother Mrs. Niky Reddy in their house. Both talked about each other, their special moments, their fondness and the ultimate bond that they share. They were moments of fun, laughter and light banter. They joked and pulled each other. Sameera’s favorite dish….what kind of groom will she like for Sameera….

What did she call her mother the first time…..what were the feelings when she held Sameera in her arms the first time….her scariest moment with Sameera…….its is all out in the open now.. Only on ETC. Other stars and their mothers caught on camera are Aarti Chabbaria and Sunita Chabbaria wherein Aarti’s mother tells that her daughter’s special favorite food is typical Sindhi Kadhee, Aloo Tuk and Rice. Chunky Pandey and his mother indulge in one to one conversation talking about their special moments with each other.

Likewise there is a galaxy of stars indulging in personal happy moments for their mothers just for the viewers of ETC. They dare to bare their emotional bonding for their fans only on ETC. So if you are a fan of your mothers and love Hindi film stars, then tune in to ETC all through the day on 15th May 2006.

ETC is a music based entertainment channel with music dominating more than 98% of the programming content.

In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 30 million households.

For more information contact:

Neelam Gupta

Corporate Communication

ETC Networks Ltd

Tel: 022 - 2673 2033-7

Email: corpcomm@entertainmenttv.com

www.entertainmenttv.com

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