Television

Radio City 91 FM Mumbai celebrates its fourth anniversary with panache!

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Radio City 91 FM ne mara 'chauka' aamchi Mumbai mein Radio City 91 FM Mumbai celebrates its fourth anniversary with panache!

* Join the festivities and win a host of exciting prizes, as

your only 'Music Buddy' becomes 4 years old

* Meet celebrities and music experts of the likes of Sushma

Reddy, Mahalaxmi Iyer, Tabassum, Mika, Sanjeev Kapoor, Sandeep Acharya, Parizad Zorabian, Ashmit Patel, Abhijeet Bhatacharya, Harsha Bhogle, Mahalaxmi Shankar, Roopkumar & Sunali Rathod

Mumbai, May 17, 2006: Conceived, arrived and conquered the hearts of millions of music lovers. Radio City 91 FM, Mumbai's favourite radio station celebrates its four years of successful existence and leadership position in the radio space in the Mecca of the Indian entertainment and music industry, Mumbai.

4..3..2..1....Starting May 18, 2006, the four-day celebrations at Radio City Mumbai, will be a treat for the listeners with a number of on-air and on-ground activities revolving around the theme of 'four'. With the objective of creating touch points in the city, Radio City through the series of initiatives looks forward to celebrate the milestone with its listeners and give them some memorable experiences to celebrate for their lifetime.

On the occasion, Ms. Apurva Purohit, CEO, Radio City says, "It has been a memorable journey for the last four years with a number of milestones achieved by the Mumbai station. As we stand at this juncture, I am proud to say that I have an extremely dedicated & enthusiastic team working round-the-clock to build the brand. Riding on the pillars of the brand philosophy: music leadership and thought leadership, Radio City has today become a trusted & loved member of every household in Mumbai. Taking this relationship forward with our listeners as we enter the fifth year, Radio City promises to bring to its listeners a whole new set of initiatives, thus providing them with a musical retreat as always."

The anniversary celebrations at Radio City will be kicked of by the second edition of the 'City mein Kho Jao Race'. Through this initiative, Radio City will help the listeners to rediscover the Mumbai City. Led by Radio City RJs, this ultimate chase will be between two teams riding on bikes. Rule of the game - Follow the clues given by the on air RJ and reach the strategic points spread across the City known as City mein Kho Jao points. The two teams will start from two different locations. Their clues will be different and their City mein kho jao Points will be different. Each City mein kho jao point will lead them to the another, leading them to a common end point- "The Final Destination". The team which reaches the destination first will win the race and will be awarded with exciting prizes by none other than the heartthrob of Bollywood, Ashmit Patel.

The second day (May 19, 2006) will see Sandeep Acharya of the Indian Idol 2 fame come LIVE on Radio City with RJ Lavanya on Masala Mix to promote his first album "Mere saath saara jahaan". Also celebrating the 'Sounds of Aamchi Mumbai', the RJs of Radio City will air sounds typical to the city of Mumbai like the sound of the Mumbai locals, a coldrink vendor striking the opener against the bottles, inviting listeners to guess the source of the sound.

Adding to the revelries and the spirit of Radio City, the third day (May 20, 2006) will see listeners call-in and sing the Radio City Anthem, 'Life ki Dhun Gun Gunao, City Mein Kho Jao' which is composed by Shankar-Ehsaan-Loy and sung by Shaan, Nihira Joshi and Shankar Mahadevan.

Fourth day (May 21, 2006) will commemorate the D-Day and Radio City will be hosting special parties all over the City in Pizza Hut outlets. Surprise celebrities will be visiting these outlets to celebrate the anniversary along with the Radio City Crew and listeners. The highlight of the anniversary day celebrations will be the anniversary cake being prepared by the celebrity cook Sanjeev Kapoor, especially for the occasion.

With on-air contests like guess the first song that was played on Radio City, guess the first jock on Radio City, RJs of Radio City will take the listeners down memory lane. Also some of the most famous links from the past, including the first ever link on Radio City will be played on-air.

Full with numerous contests and exciting prizes the listeners can win prizes like Agni Gold Jewellery, Home theatre systems, Barbie Dolls, DVDs, Sanjeev Kapoor's special dessert Recipe autographed by him, 15 specially baked cakes to be given out on each of the day during the four day long celebrations and much more.

So join the bandwagon of celebrations and 'City Mein Kho Jao' only with Radio City 91 FM!!



About Radio City

Radio City is India's first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore & Lucknow. Radio City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Backed by expertise in programming, sales and marketing, Radio City is characterized by exciting shows that give it unmatched popular appeal.

Innovative programming, vivacious radio jockeys and popular contemporary music uniquely position Radio City to deliver targeted audiences across India's most important cities.

For further information please contact:

Supriya Sonde / Arushi Agrawal

Vaishnavi Corporate Communications

Mobile: 9867035854 / 9867250201

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