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Worldspace
Satellite Radio (NASDAQ: WRSP), one of the world leaders in satellite-based
digital radio services, today announced that it has formed strategic
partnerships with two of India’s largest music retail chains
– Planet M and Music World, extending its retail reach through
59 premium music stores located in nine cities across the country.
Under the terms of these agreements, Worldspace will showcase and
sell its subscription satellite radio service and its products.
Worldspace delivers over 40 channels of diverse music genres and
entertainment to music lovers throughout the country and beyond.
Through
these sales and marketing alliances Planet M and Music World will
create “shop-in-shop” spaces for Worldspace with branded
kiosks to present customers a taste of the Worldspace experience,
showcasing the widest variety of uninterrupted, digital quality
radio entertainment. Worldspace will also place “In Store Demonstrators”
at all the locations, who will assist in marketing the service to
customers. The Worldspace “shop-in-shop” retail points
will be located in 34 Planet M outlets and 25 Music World outlets
in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune, Chandigarh,
Hyderabad, and Ahmedabad.
Worldspace
India managing director Shishir Lall said, “We are delighted
to partner with these premier music destinations to reach music
lovers across the country. Planet M and Music World have revolutionized
the retail music industry in India by creating ‘the’ destinations
for music shoppers across the country. The alliance will help us
further engage our target audience and extend our market presence
through the powerful Planet M and Music World brands.
"By
tapping into their loyal customer bases, Worldspace can create a
more comprehensive appreciation for the unique value proposition
our service offers. ”
Times
Retail CEO Ajay Mehra said, “Planet M and Worldspace is a synergistic
partnership and has good brand fit and relevance to both our customers.
At Planet M, we offer the world of music under one roof and with
this alliance, we now extend the experience of the path-breaking
satellite radio technology to our customers.”
RPG Retail president – books & music S K Chowdhury said,
“Both Music World and Worldspace offer music lovers a wide
range of music genres, performers and the latest hits. This partnership
will enable us to offer our customers a taste of the Worldspace
experience which is in line with our mission of presenting a complete
musical experience at our stores.”
About Worldspace, Inc.
Worldspace is the world's only global media and entertainment company
positioned to offer a satellite radio experience to consumers in
more than 130 countries with five billion people, driving 300 million
cars.Worldspace delivers the latest tunes, trends and information
from around the world and around the corner. Worldspace subscribers
benefit from a unique combination of local programming, original
Worldspace content and content from leading brands around the globe
including the BBC, CNN, Virgin Radio UK, NDTV and RFI. Worldspace's
satellites cover two-thirds of the globe with six beams. Each beam
is capable of delivering up to 80 channels of high quality digital
audio and multimedia programming directly to Worldspace Satellite
Radios anytime and virtually anywhere in its coverage area. Worldspace
is a pioneer of satellite-based digital radio services (DARS) and
was instrumental in the development of the technology infrastructure
used today by XM Satellite Radio.
Worldspace boasts a range of over 40 radio stations across genres
– from Jazz to Classical, to Old Hindi Film Music and Rock.
Its Indian programming includes two Indian classical stations –
Shruti (Carnatic) and Gandharv (Hindustani), as well as regional
Indian stations, viz. Tara (Bengali), KL Radio (Tamil), Sparsha
(Kannada), RM Radio (Malayalam), Spandana (Telugu) and Tunak Punjabi
(Punjabi) and a Spiritual and Wellness station, Moksha, among others.
For more information, please visit <http://www.worldspace.com/>.
About Planet M
The
Planet M story has come a long way since it began 6 years ago with
a single store in Mumbai, high on attitude and ambience, and mind-blowing
in its superlative collection of International and Hindi music,
movies, CD-ROM games and a home grown line of trendy attitude wear.
Planet M is now present in 122 locations across no less than 32
cities! At Planet M, one can browse through an extensive collection
of Music, VCDs, DVDs, CD-ROMs, Audio Accessories and Planet M memorabilia.
About Music World
Music World Entertainment Ltd, is India’s No: 1 Music and Home
Video retail chain and is part of the Rs. 8500 crore RPG Group.
In a span of 8 years, Music World the pioneers of organized music
retail in India, has achieved over 8 million footfalls a year in
their 14 showrooms in cities such as Chennai, Bangalore, Hyderabad,
Mumbai, Pune, Kochi, Kolkata, New Delhi, Chandigarh, Siliguri and
also established, in their efforts to remain close to music lovers
of India, about 259 Music World Express stores and Music World Unplugged
counters in several leading grocery retail chains and BPCL Petrol
Pumps in various parts of IndiaSpain, Colombo, Malaysia, Australia,
Korea etc.
Contact
Rohit
Nair
Torque
Communications
M:
+9820814263
rohit@torquemail.com
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