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Mumbai, May 15, 2006 – The newly launched channel Filmy opens
at 53 GRPs this week!
It has attained popularity on the basis of the quality of movies
and innovative approach towards programming. Filmy introduced the
pioneering concept of movies being anchored by individual characters.
Filmy has proven to be a runaway hit, registering 53 GRPs this
week within 90 days of its launch! Thus it has already reached the
levels of established mainstream channels like Star One which are
much older.
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Sahara One Media And Entertainment Limited CEO Shantonu Aditya said,
“With the launch of Filmy, we wanted to highlight our long-term
commitment to driving novelty and production quality in Hindi programming.
The tremendous viewers’ response to the two movies in the morning
format has prompted us to make it a permanent feature on the channel.
Filmy’s success yet again proves how good content and marketing
can work wonders.”
Commenting on this, Filmy business head Ashutosh said, "Filmy
has not only gained popularity amongst the viewers but also has
carved its niche among the advertisers. Our SEC, age and market
profile are significantly more advertiser friendly than other channels
prompting companies from across industry segments like FMCG, Durables,
Services etc. such as Gillette, Videocon, BSNL and Kinetic and others
being added to our portfolio."
Filmy, with its base line - ‘Maa Kasam Filmy Hai’ –
launched on 12 February 2006, presents its viewers pure entertainment
that is more than just Hindi movies. For the first time in the genre
of Hindi movie channels, Filmy is presenting original programming
in its trademark ‘fun & irreverent’ attitude.
Filmy, whose viewership extends to the entire country, has continued
its climb through the ratings with blockbusters like Sarkar ,
No Entry, Run, Fareb, Jo Bole So Nihal and the recently concluded
BSNL Eurasia Cup.
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