Television

Star News scores big with Wah! Cricket

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STAR News scores big with Wah! Cricket

" 7 of top 8 cricket programmes amongst the Top 100 news programmes

Mumbai, May 10, 2006: STAR News, the Channel known for its programming competence and diversity has reiterated its pre-eminence in cricketing news too, proving that when it comes to reporting on cricket, India tunes in to STAR News. The Top 100 programmes for TAM Week 17 (April 23-April 29) include 8 cricket/sports related programmes, out of which 7 are on STAR News. Wah! Cricket and Operation Vijay, the premium cricket properties on STAR News hit the competition out of the ground.

Wah! Cricket has consistently scored as the top cricket-related programme. It reiterated its top billing in all three time slots for its well-applauded coverage of the recently concluded highly emotive India-Pakistan cricket series. However, for TAM Week 17, which did not have any significant cricketing developments on-field, STAR News scored for its well-rounded reporting off-field too. By presenting an overall analysis and impact on the happenings in the cricket world, including Sachin's Birthday, Brand Dhoni, Team Selection etc., STAR News scored big to feature 7 of its cricketing programmes in the Top 100 programmes. Amongst the cricketing programmes, Aaj Tak's cricketing programme came in only at # 6 with a TVR of 0.36. Besides, it also garnered 26% of the marketshare in the 7.30 to 8 pm slot, leaving Aaj Tak behind at 22% and NDTV India far behind at 12%. India TV and Zee News followed next at 10% and 9% marketshare.

Channel
Date
Days
Time From
Time To
Programme
TVR
Star News 23/04/2006 Sun 19:30 19:59 WAH CRICKET KHEL KA PEEC 0.5
Star News 26/04/2006 Wed 8:30 9:00 WAH CRICKET KHEL KA PEEC 0.4
Star News 25/04/2006 Tue 19:31 20:00 WAH CRICKET KHEL KA PEEC 0.39
Star News 23/04/2006 Sun 22:31 22:59 KHEL KHEL MEIN 0.39
Star News 28/04/2006 Fri 8:32 9:00 WAH CRICKET KHEL KA PEEC 0.38
Star News 24/04/2006 Mon 19:30 20:00 WAH CRICKET KHEL KA PEEC 0.38
Star News 26/04/2006 Wed 22:31 22:59 OPERATION VIJAY AAKRAMAN 0.34

Wah! Cricket has been one of the channel's best performing properties ever since its inception. The programme has enjoyed its position as the highest rated cricket news bulletin on news television for a long time. Little wonder then that the programme has had an enviable guest list with cricketing stalwarts like Bishen Singh Bedi, Zaheer Abbas, Sandeep Patil, and others offering incisive insight.

The success of Wah! Cricket reinstates and endorses the channel's proficiency in alternate programming. The discerning and increasingly demanding viewer is always looking for a little more bang from a news channel. STAR News seems to be producing just the right cricketing shots!

And coming on the very threshold of the India-West Indies cricket series, the recent ratings are an endorsement of the patented excitement to watch for on STAR News. Catch the fever only on STAR News!

ABOUT STAR NEWS

STAR News, the first Indian news channel, is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd. - and STAR India Pvt. Ltd., two of the biggest brands in Indian media. The Channel is best defined by a fair and balanced approach that combines prompt reporting with insightful analysis of news and current affairs. Living up to its motto of "Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant news in a cutting-edge format. Since its conception, the Channel has grown to command a viewership of over 20 million Indian homes. Today, STAR News is available in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia, making it the first and only Global Indian News Channel.

For further information, please contact:

Navin Tauro / Swati Sundareswaran

Vaishnavi Corporate Communications

Tel: 022 5656 8787 / Fax: 022 5656 8788

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