STAR News scores
big with Wah! Cricket
" 7 of top 8 cricket programmes amongst the Top
100 news programmes Mumbai, May 10, 2006: STAR News, the Channel known
for its programming competence and diversity has reiterated its pre-eminence in
cricketing news too, proving that when it comes to reporting on cricket, India
tunes in to STAR News. The Top 100 programmes for TAM Week 17 (April 23-April
29) include 8 cricket/sports related programmes, out of which 7 are on STAR News.
Wah! Cricket and Operation Vijay, the premium cricket properties on STAR News
hit the competition out of the ground.
Wah! Cricket has consistently scored as the top cricket-related
programme. It reiterated its top billing in all three time slots
for its well-applauded coverage of the recently concluded highly
emotive India-Pakistan cricket series. However, for TAM Week 17,
which did not have any significant cricketing developments on-field,
STAR News scored for its well-rounded reporting off-field too. By
presenting an overall analysis and impact on the happenings in the
cricket world, including Sachin's Birthday, Brand Dhoni, Team Selection
etc., STAR News scored big to feature 7 of its cricketing programmes
in the Top 100 programmes. Amongst the cricketing programmes, Aaj
Tak's cricketing programme came in only at # 6 with a TVR of 0.36.
Besides, it also garnered 26% of the marketshare in the 7.30 to
8 pm slot, leaving Aaj Tak behind at 22% and NDTV India far behind
at 12%. India TV and Zee News followed next at 10% and 9% marketshare.
|
Channel
|
Date
|
Days
|
Time From
|
Time To
|
Programme
|
TVR
|
| Star
News |
23/04/2006 |
Sun |
19:30 |
19:59 |
WAH CRICKET KHEL KA PEEC |
0.5 |
| Star
News |
26/04/2006 |
Wed |
8:30 |
9:00 |
WAH CRICKET KHEL KA PEEC |
0.4 |
| Star
News |
25/04/2006 |
Tue |
19:31 |
20:00 |
WAH CRICKET KHEL KA PEEC |
0.39 |
| Star
News |
23/04/2006 |
Sun |
22:31 |
22:59 |
KHEL KHEL MEIN |
0.39 |
| Star
News |
28/04/2006 |
Fri |
8:32 |
9:00 |
WAH
CRICKET KHEL KA PEEC |
0.38 |
| Star
News |
24/04/2006 |
Mon |
19:30 |
20:00 |
WAH CRICKET KHEL KA PEEC |
0.38 |
| Star
News |
26/04/2006 |
Wed |
22:31 |
22:59 |
OPERATION VIJAY AAKRAMAN |
0.34 |
Wah! Cricket has been one of the channel's best performing properties
ever since its inception. The programme has enjoyed its position
as the highest rated cricket news bulletin on news television for
a long time. Little wonder then that the programme has had an enviable
guest list with cricketing stalwarts like Bishen Singh Bedi, Zaheer
Abbas, Sandeep Patil, and others offering incisive insight.
The success of Wah! Cricket reinstates and endorses the channel's proficiency
in alternate programming. The discerning and increasingly demanding viewer is
always looking for a little more bang from a news channel. STAR News seems to
be producing just the right cricketing shots! And coming on the very threshold
of the India-West Indies cricket series, the recent ratings are an endorsement
of the patented excitement to watch for on STAR News. Catch the fever only on
STAR News! ABOUT STAR NEWS
STAR News, the first Indian news channel,
is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd. - and
STAR India Pvt. Ltd., two of the biggest brands in Indian media. The Channel is
best defined by a fair and balanced approach that combines prompt reporting with
insightful analysis of news and current affairs. Living up to its motto of "Aapko
Rakhe Aagey', STAR News is a people's channel that focuses on relevant news in
a cutting-edge format. Since its conception, the Channel has grown to command
a viewership of over 20 million Indian homes. Today, STAR News is available in
the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia,
making it the first and only Global Indian News Channel. For further information,
please contact:
Navin Tauro / Swati Sundareswaran
Vaishnavi Corporate Communications
Tel:
022 5656 8787 / Fax: 022 5656 8788 | 
