CNN-IBN races ahead of its competition

New Delhi, May 02, 2006: CNN-IBN continues its winning walk… The latest viewership ratings captured by TAM for the period April 16th - April 22nd states, CNN-IBN has overtaken NDTV. According to latest ratings, CNN-IBN shares 0.08 (6 metros - Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, and Chennai, Male 25-34, A CS) while NDTV 24 X 7 stands at 0.04 thus CNN IBN clearly leads 100% over NDTV. The channel has also taken over NDTV by 350% in All Markets in Male 25-34 A CS category.

CNN-IBN's channel share for the same period in Male 25+ A CS category stands at 0.29 taking a 38% lead over NDTV. The channel has specifically performed extremely well across markets with Male population in All Markets category (Male 15+ AB CS) with 22% lead.

CNN-IBN also leads the genre among the cream population in the 6 important metros -. The audience of the channel stands highest among audience between 15-44 in the metros.

Excited over the response, a company spokesperson said "We are thankful to our viewers for keeping in faith. As our commitment, we will continue servicing to best of our abilities and maintaining our symbol "Whatever It Takes".

GBN, a TV18 Group Company, is a 74:26 joint venture between the TV18 Group and professionals - Rajdeep Sardesai, Sameer Manchanda and Haresh Chawla. GBN's charter is to launch channels in the general news space under the editorial leadership of Sardesai, one of India's most reputed TV journalists. The TV18 Group is India's leading and most successful business news broadcaster, in both English and Hindi.

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