Television

Mirchi KAAN Awards, a Tribute to Creativity

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Bangalore, March 23, 2006 - Following an overwhelming response for the ‘Mirchi KAAN Awards’ in the first and the second year, Radio Mirchi, India’s largest private FM radio, is now open for entries for the third ‘Mirchi KAAN Awards’, from the creative fraternity, till March 27, 2006.

Radio Mirchi has already received a phenomenal response for the third ‘Mirchi KAAN Awards’ from both the advertising agencies and the corporates. The radio station has invited entries for the work aired for the first time between January 2005 and February 28, 2006 and is confident of receiving over 450 entries this year vis-?-vis the 350 received last year. Judging is conducted by a broad segment of industry professionals, comprising of names known for presiding over a section of awards at the International Advertising Festival at Cannes, the most recognised awards for the advertising fraternity the world over.

Interestingly, in view of the growing pester power of radio; today acknowledged by national and local advertisers, both in India and internationally, last year the Advertising Festival at Cannes too had introduced the radio advertising category for the very first time.

With three ego sizes, namely Gold, Silver and Bronze, the ‘Mirchi KAAN Awards’ night is scheduled to be a glittering affair and will be held in Mumbai in early May 2006. Spread across 20 different categories, these are definitely India’s best looking radio advertising awards if not the most prestigious.

Work, which falls under the Outstanding Category, will be eligible for the Crystal award, to be awarded to the ‘Agency of the Year’. Radio Mirchi will sponsor two radio creative writers below the age of 30, to the Cannes Advertising festival. Furthermore, Radio Mirchi will refund the entry fees for the radio spots designated as the winner in the Gold category at the KAAN Awards, provided the entry has already made its way to Cannes 2006.

Sharing his thoughts on the initiative Prashant Panday, Deputy CEO, Entertainment Network (India) Limited (ENIL) said, “Category building is an important aspect of Radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decided to institute these awards two years back. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged.”

The Jury for this prestigious event comprises of advertising stalwarts and top-notch names in the business including Abhijeet Choudhary, Agnello Dias, Elsie Nanjie, Gangadharan Menon, K.S. Chakravarthy, K.V.Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R. Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.

The award categories comprise of Foods; Beverages; Toiletries & household care; Business products & services; Health & cosmetic care; Clothing, footwear & accessories, Consumer durables; Homes, décor & leisure; Automotive & accessories; Services for the household sector; Sports, entertainment, travel & leisure; Media; Public service/charity – fund raising; Retail outlets, fast-food stores, restaurants and Unreleased works in the single/campaign entries. Moreover, there are special awards for the most outstanding voice of the year, radio writer of the year, excellence in production and client of the year.

Some of the winners for last year included McCann Erickson (agency of the yaer), Leo Burnett, Lowe, RMG David and Rediffusion.

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