Television

Bollywood embraces Autodesk Technology for moviemaking

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/20/Untitled-1_0.jpg?itok=jN4BhYYC
Bangalore, March 1, 2006- As the Indian entertainment industry continues to flourish, many film studios and post-production facilities are turning to digital color grading technology from Autodesk, Inc. Five Indian studios and post-production facilities recently adopted Autodesk's Discreet Lustre system, which is used to realize "look and feel" ideas in movies around the globe.

According to PricewaterhouseCoopers, the Indian entertainment industry is one of the fastest growing sectors of the Indian economy. It is valued at more than $4.65 billion USD today and is expected to grow at an 18% compound annual growth rate to reach more than $10.46 billion USD in 2009.

Pankaj Kedia, director for South East Asia and India, Autodesk's Media & Entertainment Division, said, "The increase in Indian films' overseas box office revenues has fuelled the production of films with cross-over themes. Maturing audiences also dictate the creation of Indian films with an international 'look and feel' that enhances the narrative. These factors have contributed to a greater use of Autodesk technology in the filmmaking process."

In Bollywood, the Discreet Lustre system has shaped groundbreaking films such as Kaal, Lakshya, Black, The Rising and Chocolate, and has been used by Prime Focus and Pixion for several years. In addition, the following Indian studios and post-production facilities recently adopted the Discreet Lustre system:

" Avitel Post StudioZ Ltd., which offers a range of broadcast-related equipment and services

" EFX Labs, a division of Prasad Corp. Pvt. Ltd of India that offers both pre- and post-production services

" Raj Taru Studios, a one-stop shop for digital content creation and packaging

" Spirit, a visual effects facility that is part of Ramanaidu Studio

" United Studios Ltd. (USL), the post-production subsidiary of UTV

Autodesk's Discreet Lustre system is employed as part of a digital intermediate (DI) process, in which film is converted to high-resolution digital files and then back to film. Converting to a digital format gives filmmakers greater control over a film's color manipulation and visual effects. Moreover, using a DI process often increases production efficiency since shoots can be completed faster, with lighting, creative decisions and finishing being perfected in the Discreet Lustre system during post production.

Ramesh B. Agarwal, chairman of Raj Taru Studios, said, "The digital intermediate process strengthens a film's ability to connect with its audience by augmenting the narrative, as well as making it more appropriate for international distribution. With the Discreet Lustre system, Autodesk is establishing the DI standard in Bollywood."

Autodesk estimates that only two Bollywood films went through a DI process in 2003. This number increased to 17 Bollywood films in 2004 and the company estimates that 60 Bollywood films underwent a DI process in 2005.

Kavita Prasad, director at EFX Labs, commented, "The digital intermediate process is gaining acceptance with Indian movie makers, as it provides them with greater control while enhancing creativity and reducing costs. We've been working with an Autodesk digital film pipeline for a while now, and recently installed a Discreet Lustre system in our Chennai DI facility to tap the rapidly expanding digital grading market in Southern India." Prasad EFX's Autodesk digital film pipeline includes the Discreet Smoke editing system, Discreet Flame visual effects system, Discreet Lustre digital grading system, Autodesk Combustion desktop visual effects software and Autodesk 3ds Max animation software.

Siddharth Jain, managing director at Avitel Post StudioZ Ltd., said, "The digital intermediate process has become a necessity in today's film and broadcast domains because it provides endless creative possibilities. Autodesk's Discreet Lustre system's real-time primary color grading, resolution independence and color correction tools have helped Avitel become a state-of-the-art post-production studio."



About Autodesk

Autodesk, Inc. (NASDAQ: ADSK) is wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world's leading software and Services Company for the building, manufacturing, infrastructure, media and entertainment and wireless data services fields. Autodesk's solutions help customers create manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency and maximizing profits.



Founded in 1982, Autodesk is headquartered in San Rafael, California. For additional information about Autodesk, please visit www.autodesk.com.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories