Television

adidas India launches a3® Gigaride

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/20/Untitled-1_16.jpg?itok=xaf1dvxm

New Delhi, March 2006: adidas India Marketing Pvt. Ltd., the leading sports performance brand in the world, has launched the a3® Gigaride, a shoe that screams performance and has the technology to back it up. Developed after five years of research and testing, a3® Gigaride has impeccable style and cushioning and is priced at Rs 8399/-. It is available at select adidas stores across India.

The a3® Energy Management System, a comprehensive midsole cushioning and control system, has been designed to absorb even the fiercest impact. Every time your foot hits the ground, the a3® Gigaride's a3® cushioning elements store energy like a power cell ultimately creating a chain reaction that cuts response time and powers the foot forward enhancing speed, bounce and durability. This superior cushioning thus ensures that the shoe meets the specific needs of athletes in different sports.

"The heel to toe cushioning gives an unstoppably smooth ride and the softest landing in its class. Says Mr. Andreas Gellner, MD, adidas India "Concrete, grass, tarmac and potholes, whatever the surface, the Gigaride gives an unstoppable stability. The seamfree technology eliminates the synthetic overlays making the shoe more comfortable and flexible without sacrificing the upper support.

The a3® Gigaride, unlike other one-dimensional shoe technologies, allows each piece to be tuned to a particular need. It offers three important benefits: cushioning, guidance and drives for optimal performance.

Cushioning element - For shock absorption and reduction of pronation velocity.

This element makes initial contact during heel strike. This softer element optimises shock absorption and reduces the speed of pronation offering the runner a smoother landing.

Guidance elements - For motion control during the footstrike.

Medially and laterally positioned guidance elements offer motion control while the foot is still in the pronation phase. These two elements guide the foot to a neutral position.

Stability element- For medial support and reduction of over-pronation.

As the foot rolls inward, the medially positioned stability element helps to eliminate excessive pronation.

Highlights of the shoe

· a3® provides smooth, resilient cushioning

· Synthetic upper

· Molded EVA sockliner for comfort

· Structured midsole for optimal stability

· adiWEAR® outsole offers the ultimate in high-wear durability

· Imported

adidas has been innovating in sport for over 50 years now. By challenging conventions and working closely with athletes, adidas delivers sporting solutions that satisfy your needs and improves performance.

adidas India has also put in place an integrated communication approach to support the launch of a3 Gigaride. The campaign will include 4 X 15 sec television commercials, which will be played extensively on ESPN STAR Sports and VH1 in addition to retail marketing. adidas has also launched a dedicated microsite on a3 gigaride www.adidas.com/whatsnext.

adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas Salomon AG . adidas Salomon AG is an international sports company with net sales of EURO 6.5 Billion in 2004. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.

Vidur Naik

adidas India Marketing Pvt Ltd

011-42691066

vidur.naik@adidas.co.in

Tina Mahajan

genesis public relations

0124- 404 4999 ext. 60

tmahajan@genesispr.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories