adidas India launches a3? Gigaride

New Delhi, March 2006: adidas India Marketing Pvt. Ltd., the leading sports performance brand in the world, has launched the a3? Gigaride, a shoe that screams performance and has the technology to back it up. Developed after five years of research and testing, a3? Gigaride has impeccable style and cushioning and is priced at Rs 8399/-. It is available at select adidas stores across India.

The a3? Energy Management System, a comprehensive midsole cushioning and control system, has been designed to absorb even the fiercest impact. Every time your foot hits the ground, the a3? Gigaride's a3? cushioning elements store energy like a power cell ultimately creating a chain reaction that cuts response time and powers the foot forward enhancing speed, bounce and durability. This superior cushioning thus ensures that the shoe meets the specific needs of athletes in different sports.

"The heel to toe cushioning gives an unstoppably smooth ride and the softest landing in its class. Says Mr. Andreas Gellner, MD, adidas India "Concrete, grass, tarmac and potholes, whatever the surface, the Gigaride gives an unstoppable stability. The seamfree technology eliminates the synthetic overlays making the shoe more comfortable and flexible without sacrificing the upper support.

The a3? Gigaride, unlike other one-dimensional shoe technologies, allows each piece to be tuned to a particular need. It offers three important benefits: cushioning, guidance and drives for optimal performance.

Cushioning element - For shock absorption and reduction of pronation velocity.

This element makes initial contact during heel strike. This softer element optimises shock absorption and reduces the speed of pronation offering the runner a smoother landing.

Guidance elements - For motion control during the footstrike.

Medially and laterally positioned guidance elements offer motion control while the foot is still in the pronation phase. These two elements guide the foot to a neutral position.

Stability element- For medial support and reduction of over-pronation.

As the foot rolls inward, the medially positioned stability element helps to eliminate excessive pronation.

Highlights of the shoe

? a3? provides smooth, resilient cushioning

? Synthetic upper

? Molded EVA sockliner for comfort

? Structured midsole for optimal stability

? adiWEAR? outsole offers the ultimate in high-wear durability

? Imported

adidas has been innovating in sport for over 50 years now. By challenging conventions and working closely with athletes, adidas delivers sporting solutions that satisfy your needs and improves performance.

adidas India has also put in place an integrated communication approach to support the launch of a3 Gigaride. The campaign will include 4 X 15 sec television commercials, which will be played extensively on ESPN STAR Sports and VH1 in addition to retail marketing. adidas has also launched a dedicated microsite on a3 gigaride

adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas Salomon AG . adidas Salomon AG is an international sports company with net sales of EURO 6.5 Billion in 2004. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.

Vidur Naik

adidas India Marketing Pvt Ltd


Tina Mahajan

genesis public relations

0124- 404 4999 ext. 60

Latest Reads announces its annual marquee Tech and Auto Awards 2018; Voting Open for Audience, one of India’s top breaking news websites today announces the highly-anticipated second edition of its renowned property, The Tech and Auto Awards 2018.

Television TV Channels News Broadcasting
Media Worldwide launches Bangla Talkies

Music channel network, Media Worldwide Ltd has announced the launch of an all new channel Bangla Talkies.

Television TV Channels Regional
COLORS launches an epic tale of good vs. evil - ‘Vish Ya Amrit: Sitaara’

COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’

Television TV Channels GECs
First Promo of Pro Volleyball League goes on air

With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday.

Television TV Channels Sports
CNN Digital appoints new head of CNN Digital Asia

CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience.

Television TV Channels News Broadcasting

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

Television TV Channels Factual @ Discovery
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories