NCR market grows rapidly with 100 Coffee Day Xpress
Outlets.
New Delhi, March 10, 2006: Coffee Day Xpress, the pioneer and leading
retail chain of food and beverage kiosks, has carved out an excellent
niche for itself in the quick, hygienic food retailing space, having
already installed 100 kiosks in New Delhi/NCR region within a very
short period.
Coffee Day Xpress is a unique food retailing concept where kiosks
are set up at key crowded locations, so people on the move can pick
up a quick bite and/or grab a cup of aromatic coffee or refreshing
beverage without needing to spend time to order food in a café
or restaurant. These ‘Coffee Day’ kiosks serve a variety
of fresh, hygienic food items and can be conveniently installed
at almost any indoor and outdoor location such as a petrol bunk,
shopping mall, business atria, movie theater, food court, school,
airport, metro or office. For corporates, which comprise of 50%
of the installations, these self-contained kiosks are a practical
option compared to setting up and maintaining a dedicated office
kitchen.
“Besides giving customers the benefit of safe, quality branded
food and beverage at prices between Rs. 15 and Rs. 25 all over the
city, our installations have increased rapidly because they offer
a very good revenue opportunity for franchisees without their needing
to invest a large amount of money. Our growth rate is up at 100
% in NCR over last year, which we expect to more than double in
the next fiscal”, said Mr. Sandip Mukherjee, President, Coffee
Day Xpress, on the occasion of the 100 kiosk installation in New
Delhi.
Some of the prestigious installations are:
Corporates/Business Atrias: DLF Plaza Tower / DLF Atria / DLF Corporate
Park / Vipul Orchid Square Highstreet/Malls/Food Courts: Laxmi Nagar/
JMD Towers / CTC / LOOT
Petrol Bunks: BPCL / HPCL / IOCL Delhi Metro: 19 stations Institutions:
IIPM Satbari / Lotus Valley international Food courts /highways
Infinity
Cybergreen Palm towers Logix park /logix technopark
Lotus valley international school
The food and beverage menu is always a great treat for customers,
as it
comprises a large variety of delicious items to suit different tastes
and spending levels. Menus are rotated regularly with specially
created gourmet dishes and desserts to correspond with the season,
and food festivals are becoming more and more popular. On the cards
is a new young and expressive beverage model, a summer festival
and packaged snacks like farsans and chips!
“We are delighted with the response from Delhi as it clearly
indicates the
market desire to conveniently pick up hygienic and affordable food
on the move. We are looking forward to increasing our presence here
even more and are in the process of carefully evaluating appropriate
locations and franchise partners so we can be widely available for
our esteemed customers”, added Mr. Sandip Mukherjee.
About Coffee Day Xpress
Coffee Day Xpress is a division of India's largest coffee conglomerate,
Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a Rs. 300
crore and ISO 9002 certified company. Coffee Day Xpress fills the
slot between the traditional café and vending machine, thereby
providing for fast, hygienic food and beverage at very convenient
locations. Coffee Day Xpress serves the coffee its parent company
grows on its 5,000 acres of coffee estates, and its attractively
priced offerings range from hot and cold coffees to several appetizing
food items, desserts and pastries. The group strongly believes in
taking utmost care while serving so as to provide its customers
the freshest food at lightning speed.
For more information contact
Neeta Bhattacharyya
Madison PR Delhi
Cell -9899131558
Ph -42491301/06
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