Coffee Day Xpress shows way in Convenience Food Retailing

NCR market grows rapidly with 100 Coffee Day Xpress Outlets.

New Delhi, March 10, 2006: Coffee Day Xpress, the pioneer and leading retail chain of food and beverage kiosks, has carved out an excellent niche for itself in the quick, hygienic food retailing space, having already installed 100 kiosks in New Delhi/NCR region within a very short period.

Coffee Day Xpress is a unique food retailing concept where kiosks are set up at key crowded locations, so people on the move can pick up a quick bite and/or grab a cup of aromatic coffee or refreshing beverage without needing to spend time to order food in a café or restaurant. These ‘Coffee Day’ kiosks serve a variety of fresh, hygienic food items and can be conveniently installed at almost any indoor and outdoor location such as a petrol bunk, shopping mall, business atria, movie theater, food court, school, airport, metro or office. For corporates, which comprise of 50% of the installations, these self-contained kiosks are a practical option compared to setting up and maintaining a dedicated office kitchen.

“Besides giving customers the benefit of safe, quality branded food and beverage at prices between Rs. 15 and Rs. 25 all over the city, our installations have increased rapidly because they offer a very good revenue opportunity for franchisees without their needing to invest a large amount of money. Our growth rate is up at 100 % in NCR over last year, which we expect to more than double in the next fiscal”, said Mr. Sandip Mukherjee, President, Coffee Day Xpress, on the occasion of the 100 kiosk installation in New Delhi.

Some of the prestigious installations are:

Corporates/Business Atrias: DLF Plaza Tower / DLF Atria / DLF Corporate Park / Vipul Orchid Square Highstreet/Malls/Food Courts: Laxmi Nagar/ JMD Towers / CTC / LOOT

Petrol Bunks: BPCL / HPCL / IOCL Delhi Metro: 19 stations Institutions: IIPM Satbari / Lotus Valley international Food courts /highways Infinity

Cybergreen Palm towers Logix park /logix technopark

Lotus valley international school

The food and beverage menu is always a great treat for customers, as it

comprises a large variety of delicious items to suit different tastes and spending levels. Menus are rotated regularly with specially created gourmet dishes and desserts to correspond with the season, and food festivals are becoming more and more popular. On the cards is a new young and expressive beverage model, a summer festival and packaged snacks like farsans and chips!

“We are delighted with the response from Delhi as it clearly indicates the

market desire to conveniently pick up hygienic and affordable food on the move. We are looking forward to increasing our presence here even more and are in the process of carefully evaluating appropriate locations and franchise partners so we can be widely available for our esteemed customers”, added Mr. Sandip Mukherjee.

About Coffee Day Xpress

Coffee Day Xpress is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a Rs. 300 crore and ISO 9002 certified company. Coffee Day Xpress fills the slot between the traditional café and vending machine, thereby providing for fast, hygienic food and beverage at very convenient locations. Coffee Day Xpress serves the coffee its parent company grows on its 5,000 acres of coffee estates, and its attractively priced offerings range from hot and cold coffees to several appetizing food items, desserts and pastries. The group strongly believes in taking utmost care while serving so as to provide its customers the freshest food at lightning speed.

For more information contact

Neeta Bhattacharyya

Madison PR Delhi

Cell -9899131558

Ph -42491301/06


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