| New Delhi, March 7, 2006 - The Organizers of the
53rd Cannes Lions International Advertising Festival have announced
that adidas will be awarded the prestigious Advertiser of the Year
award, which will be presented to Erich Stamminger, President and
CEO of the adidas brand, in honor of their creative and innovative
advertising.
The award recognizes the awe-inspiring, imaginative and original
global communication of the adidas brand, as well as its worldwide
influence on lifestyle trends with industry-leading products. adidas
ads have been awarded an outstanding 34 Cannes Lions across all
media during the last decade, 11 of which were won last year.
"We are delighted to honor adidas in recognition of the brand's
success at Cannes over the last few years. Their numerous awards
are a testament to a client who truly understands the creative process
and is passionate about creating great work," said Terry Savage,
Executive Chairman of the Festival.
Erich Stamminger, Executive Board Member of adidas-Salomon AG and
President and CEO of the adidas brand, will receive the prestigious
Advertiser of the Year trophy at the Festival on the evening of
June 24.
Commenting on adidas winning the award, Erich Stamminger said,
"We're honored that the organizers of the Cannes Lions Festival
have chosen adidas as Advertiser of the Year, the industry's most
prestigious honor and a singular success for our brand. With our
partners, TBWA and 180 Amsterdam, we continue to look for ways to
push the creative boundary - creating powerful new campaigns, which
can connect with consumers both emotionally and personally, and
which we plan to build upon shortly during the World Cup in our
home market."
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