Television

Promax/BDA Arabia 2006 award winners announced; MBC Creative Services win 13 award

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MUMBAI: UAE's MBC Creative Services, Showtime and Dubai Media Incorporated bagged the most number of awards in the second annual Promax/BDA Arabia Awards.

MBC Creative Services picked up 13 awards, Showtime bagged 10 and Dubai Media won eight.

 

Presented at the culmination of the Promax/BDA Arabia 2006 conference on 15 March in Dubai, the awards celebrate works of excellence in promotion, marketing and broadcast design aired, published or distributed in Arabia between 1 April 2005 and 1 January 2006.

Gold and Silver Muse Awards are presented in the promotional award categories and Gold and Silver Isis Awards are presented in the broadcast design categories.

 
Promax/BDA EMEA senior vice president and managing director Carmen Alzner said, "We were excited by the unprecedented number of submissions for just our second year of the Promax/BDA Arabia Awards, knowing that it broadened the scope of potential winning projects, and we weren't disappointed. All of us at Promax/BDA continue to be inspired and uplifted by the enthusiasm and camaraderie that our colleagues in this region bring to both the conference and the awards ceremony and look forward to our return next year."
 

The big winner of the night was the UAE's MBC Creative Services, picking up 13 awards (six Muse and seven Isis) in categories such as Best Program Promotion (MBC4's Live 8 Our Defining Moment), two wins in the Best Film Promo for MBC2's High Crimes and Silence of the Lambs, Best Children's Promo for BC2's Tom & Jerry, two Best News Factual or Factual Entertainment Promo for Al Arabiya's Quantanamo Bay and Arab Thought Foundation, Best Use of Music and Sound Design for MBC2's My Name Is…, Best Copy/Script Writing for MBC1's The Hard Way, Best On Air Branding for MBC1's channel branding, two Best On Air Ident awards for MBC1's Chairs and MBC4's Ant, Best Mixed Media Animation for Al Arabiya's The Third Eye and Best Design in Promo for MBC2's My Name Is…

UAE's Showtime picked up 10 awards in the following categories: Best Film Promotion for Man on Fire, Best Children's Promo for Angry Beavers, and in the Something for Nothing category, a win for CSI Thumb Print. Showtime earned double awards in Best Television Image Promo for its Al Pacino Special and DIFF Award Winning Movies, Best Drama Promotion for CSI Thumb Print and Desperate Housewives Smoke and Best Editing for its Tarantino Special and CSI combo.

The night's other big winner was Dubai Media Incorporated, picking up eight awards for its work in both promotion and broadcast design. Among its wins were two awards for Best Editing for AAKS and Dubai Sports, two awards for Best Set Design for Alittijah Al Khames and Assrarooha, as well as Best On Air Branding for Dubai Sports, Best Sports Promo for Al Sahmal Arabi, Best Use of Music and Sound Design for its Be a Sport, and in the Something for Nothing category, a win for Happy Birthday One TV.

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