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HONG KONG, 30 June, 2006: The SPE Networks Asia creative team continued
to make inroads into the world of TV on-air promotions and marketing
with another fine showing at PROMAX/BDA. Held in New York, USA from
20 - 22 June this year, the team bagged a total of 5 medals after
wowing the judges with eye catching works. PROMAX/BDA Awards recognises
the top marketing and promotional campaigns in the media industry
from around the world.
"We are extremely proud with our win at this year's PROMAX/BDA.
The Gold award was especially sweet for us as this was our first
entry in the category that we were competing in. Our win in the
various categories is clear testimony that we are truly a 360°
integrated marketing force. Even though we were up against some
seasoned broadcasters from around the world, our team went in brimming
with confidence to create the buzz in the media industry with their
creative works." Says Ricky Ow, General Manager of SPE Networks
Asia Pte. Ltd.
SPE Networks - Asia clinched 5 Awards for the following categories:
Gold Award
Best Outdoor Static Display - Lost
The outdoor static display for Lost was created as a tongue-in-cheek
billboard message telling frustrated drivers to "Get Lost"
while they were stuck behind massive jams in Makati, Philippines.
Silver Award
Best Art Direction and Design: Topical Promo - The Shield
Tarot Cards
The creative use of Tarot cards was used to recap and foretell the
developments of The Shield. The highlight of this promo is how the
cards are animated to show the relationship between the characters.
Bronze Award
Best 3-D Promotional or Sales Kit - CSI: NY
Working on a small budget, the 3-D sales kit for CSI: NY called
for something totally out of the box. Using an apple as reference
to New York, the direct mailer invites the viewer to take a bite
of the apple, thus creating interaction with them.
Best Online Advertising Banner - CSI: V
The online advertising banner for CSI: V effectively captures
the spirit and horror of the finale by providing the user a similar
experience to what the characters in the show go through when they
view their colleague through a computer screen.
Best Other Design Application Displays - CSI: NY
The CSI: NY display called for the clever use of distinctive yellow
coloured crime scene tape and props in the heart of town to announce
the premiere of CSI: NY.
Ricky Ow added that "Winning at PROMAX/BDA is the equivalent
of winning an Emmy for TV or Oscar for movies. SPE Networks- Asia
commends the hard work of the young team who are driven with passion
to create an impact among the viewers and not settle for anything
less than ordinary as the winning formula for success. The creative
team comprising of Tracy Wong, Ying Hui, Eugene Wong and Angeline
Teo have executed impressive and original creative works in a cost
effective manner that is setting the benchmark for on-air and off-air
promotion in the cable and television industry."
PROMAX/BDA is the professional association for promotions and marketing
executives in electronic media throughout the world. Members of
the association include all the major terrestrial, cable and satellite
television stations and associated media, advertising and production
companies.
Held annually, PROMAX/BDA brings together the best of marketing,
promotions, and creative excellence in the media industry. They
showcase and recognise creativity and share innovative, groundbreaking
and inspirational ideas. Above all, they promote best practice in
the expanding world of marketing and promotion in the electronic
media.
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