Television

SPE Networks Asia walks away with 5 awards at PROMAX/BDA 2006

HONG KONG, 30 June, 2006: The SPE Networks Asia creative team continued to make inroads into the world of TV on-air promotions and marketing with another fine showing at PROMAX/BDA. Held in New York, USA from 20 - 22 June this year, the team bagged a total of 5 medals after wowing the judges with eye catching works. PROMAX/BDA Awards recognises the top marketing and promotional campaigns in the media industry from around the world.

"We are extremely proud with our win at this year's PROMAX/BDA. The Gold award was especially sweet for us as this was our first entry in the category that we were competing in. Our win in the various categories is clear testimony that we are truly a 360° integrated marketing force. Even though we were up against some seasoned broadcasters from around the world, our team went in brimming with confidence to create the buzz in the media industry with their creative works." Says Ricky Ow, General Manager of SPE Networks Asia Pte. Ltd.

SPE Networks - Asia clinched 5 Awards for the following categories:

Gold Award

Best Outdoor Static Display
- Lost

The outdoor static display for Lost was created as a tongue-in-cheek billboard message telling frustrated drivers to "Get Lost" while they were stuck behind massive jams in Makati, Philippines.

Silver Award

Best Art Direction and Design: Topical Promo - The Shield Tarot Cards

The creative use of Tarot cards was used to recap and foretell the developments of The Shield. The highlight of this promo is how the cards are animated to show the relationship between the characters.

Bronze Award

Best 3-D Promotional or Sales Kit
- CSI: NY

Working on a small budget, the 3-D sales kit for CSI: NY called for something totally out of the box. Using an apple as reference to New York, the direct mailer invites the viewer to take a bite of the apple, thus creating interaction with them.

Best Online Advertising Banner - CSI: V

The online advertising banner for CSI: V effectively captures the spirit and horror of the finale by providing the user a similar experience to what the characters in the show go through when they view their colleague through a computer screen.

Best Other Design Application Displays - CSI: NY

The CSI: NY display called for the clever use of distinctive yellow coloured crime scene tape and props in the heart of town to announce the premiere of CSI: NY.

Ricky Ow added that "Winning at PROMAX/BDA is the equivalent of winning an Emmy for TV or Oscar for movies. SPE Networks- Asia commends the hard work of the young team who are driven with passion to create an impact among the viewers and not settle for anything less than ordinary as the winning formula for success. The creative team comprising of Tracy Wong, Ying Hui, Eugene Wong and Angeline Teo have executed impressive and original creative works in a cost effective manner that is setting the benchmark for on-air and off-air promotion in the cable and television industry."

PROMAX/BDA is the professional association for promotions and marketing executives in electronic media throughout the world. Members of the association include all the major terrestrial, cable and satellite television stations and associated media, advertising and production companies.

Held annually, PROMAX/BDA brings together the best of marketing, promotions, and creative excellence in the media industry. They showcase and recognise creativity and share innovative, groundbreaking and inspirational ideas. Above all, they promote best practice in the expanding world of marketing and promotion in the electronic media.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/partho.jpg?itok=P31SA2Dp
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/news18.jpg?itok=6c_jXK46
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/brid.jpg?itok=KzqLd-H5
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories