IC Chip magazine offers World Cup 2006 Special

MUMBAI, May 31, 2006 – Technology changes fast and one needs to keep abreast of developments. IC CHIP magazine, which is at the heart of technology, brings you technology updates, reviews and tests on computing products. But IC CHIP now goes behind the scenes to explore the technology behind the world's biggest sporting event – the FIFA World Cup 2006.

The world's most watched event draws the attention of millions of spectators from almost every country, regardless of participation. Indian's may be hooked on to cricket, but the football World Cup is a much-watched event. Everyone here is gearing up for a month long football extravaganza. And the event will be aired live on prime time television by India's premier sports channels.

A significant annual investment goes towards research and development. That improves the game, both for players and spectators. The World Cup may also be regarded as a stage to display the fruits of this technology research.

Computerized ticketing using embedded chips with RFID technology, will ensure security. The authorities are also taking comfort levels to a new high by constructing state-of-art stadiums and facilities for spectators. Broadcasting the World Cup in HDTV, the high-definition format with crystal clear images, will be a giant step towards making the TV audience feel like they are actually there in the stadium.

The footsteps of technology can not only be seen in world-class facilities for the spectators, but also in the new wave of technology implants that promise to change the way the game is played today. For example, chip-embedded balls in conjunction with a computer are helping referees make crucial goal-line decisions.

IC CHIP aspires to sensitize its readers with the latest in technology, and that extends beyond personal computers. Since the country has caught football World Cup fever, IC CHIP magazine planned an all-color 16-page supplement dedicated to the World Cup. In this supplement, it takes a behind-the-scenes look at the technology driving football's finest event.

Within its pages you'll learn how technology is an enabler for the World Cup. Another article looks at moments of controversy from past World Cup tournaments, where technology could have helped resolve never-ending controversies. At the end of the supplement, there's a run down of what you can expect in this season's tournament.

The schedule of matches unfolds in a colourful center spread. And its large pullout posters will soon find a place on your walls. Don't miss the review of the movie "Escape to Victory" which has its exciting and dramatic moments. And to wrap it up there's some interesting world cup trivia.

With this supplement, IC CHIP takes a bold step towards diversifying its reader-base. By reaching out to a larger, varied audience, CHIP continues to be the leader when it comes to innovation and delivering the latest in technology.

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