| MUMBAI, May 31, 2006 – Technology changes fast
and one needs to keep abreast of developments. IC CHIP magazine, which
is at the heart of technology, brings you technology updates, reviews
and tests on computing products. But IC CHIP now goes behind the scenes
to explore the technology behind the world's biggest sporting event
– the FIFA World Cup 2006.
The world's most watched event draws the attention of millions
of spectators from almost every country, regardless of participation.
Indian's may be hooked on to cricket, but the football World Cup
is a much-watched event. Everyone here is gearing up for a month
long football extravaganza. And the event will be aired live on
prime time television by India's premier sports channels.
A significant annual investment goes towards research and development.
That improves the game, both for players and spectators. The World
Cup may also be regarded as a stage to display the fruits of this
technology research.
Computerized ticketing using embedded chips with RFID technology,
will ensure security. The authorities are also taking comfort levels
to a new high by constructing state-of-art stadiums and facilities
for spectators. Broadcasting the World Cup in HDTV, the high-definition
format with crystal clear images, will be a giant step towards making
the TV audience feel like they are actually there in the stadium.
The footsteps of technology can not only be seen in world-class
facilities for the spectators, but also in the new wave of technology
implants that promise to change the way the game is played today.
For example, chip-embedded balls in conjunction with a computer
are helping referees make crucial goal-line decisions.
IC CHIP aspires to sensitize its readers with the latest in technology,
and that extends beyond personal computers. Since the country has
caught football World Cup fever, IC CHIP magazine planned an all-color
16-page supplement dedicated to the World Cup. In this supplement,
it takes a behind-the-scenes look at the technology driving football's
finest event.
Within its pages you'll learn how technology is an enabler for
the World Cup. Another article looks at moments of controversy from
past World Cup tournaments, where technology could have helped resolve
never-ending controversies. At the end of the supplement, there's
a run down of what you can expect in this season's tournament.
The schedule of matches unfolds in a colourful center spread. And
its large pullout posters will soon find a place on your walls.
Don't miss the review of the movie "Escape to Victory"
which has its exciting and dramatic moments. And to wrap it up there's
some interesting world cup trivia.
With this supplement, IC CHIP takes a bold step towards diversifying
its reader-base. By reaching out to a larger, varied audience, CHIP
continues to be the leader when it comes to innovation and delivering
the latest in technology.
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