| New Delhi, June 27th
2006: A song of celebration, a symbol of unity, a mission in harmony, Channel
7's anthem "Karna Hai to Karna Hai" expresses the passion and zeal driving
the channel. The anthem reflects the channel's positioning statement "Khabar
Har Keemat Par" illustrating its desire to showcase news as it is, in true
form. This creative initiative by the channel is a first time in the industry.
A unique blend of contemporary and classical music, the song 'Karna
Hai to Karna Hai" is composed by none other than the famous duo of Vishal
& Shekhar. Vishal sings the anthem and the lyrics are by the creative team
of Brand David. Some of the other compositions by the duo include 'Dus', 'Jhankaar
Beats', and 'Salaam Namaste' etc. "The spirit of the anthem
is encouraging and inspiring and gives the editorial team the impetus to achieve
their goals under any circumstances. The lyrics epitomises the essence of newsgathering
and the commitment of a news reporter whose job demands him to be anywhere, anytime
sourcing and reporting news from ground zero across the globe" said Ashutosh,
Managing Editor, Channel 7 Sharing his views on the anthem launch,
Dilip Venkatraman, Director Marketing said, "This anthem transcends the news
genre, it is inspirational and motivational and is applicable in all walks of
life, everyday". "The vibrancy and the enthusiasm of
the channel 7 team was infectious and made my work easy. The lyrics are a blend
of this enthusiasm I experienced with the team, the work they do and the commitment
they showcased. I wish Channel 7 the very best in their endeavors." added
Vishal Dadlani, Co- Composer & Singer for the anthem. About
Channel 7
Channel 7 is the Hindi news channel of the TV 18 Network. The channel
includes original content that is designed to appeal to its viewers. Channel 7
focuses on building a channel that reflects the moment and engages with viewers
over important issues of the day. Hard news is the core offering to keep alive
the sharpness of News. Channel 7 promises to deliver Khabar Har Keemat Par!
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