Channel [v] bags '2006 Rocket Award' at the Promax & BDA World Gold Awards in NewYork

Mumbai, June 28, 2006… Channel [v], India's No 1 music channel reaffirmed its leadership position with an awards haul at the prestigious PROMAX & BDA World Gold Awards in NewYork. Channel [v] was awarded the illustrious '2006 Rocket Award' for the second time in a row. The Rocket Award recognises a producer, marketer or designer with four or less years of experience in promotion, marketing or design who is already creating outstanding work. The recipient of this year's award is the pioneering Channel [v] producer, Siddharth Sikand.

Speaking on the occasion, Amar K Deb, Head Honcho Channel [v], said, "It's a fabulously mind-blowing experience to be recognised by our peers internationally. All of us at Channel [v] are ecstatic and overjoyed to have won in the face of stiff international competition. These awards are sure to power the team to continue to 're-design' Indian television."

PROMAX & BDA Awards 2006 - Gold Awards for Channel [v]:-

Art Direction & Design- Contest Bumper Wazzat Noise

PSA (Public Service Announcement) - Wear a Helmet

Best Direction- Ringtone TV promo

PROMAX & BDA Awards 2006 - Silver Awards for Channel [v]:-

Art Direction & Design- Interstitial Campaign V Gyaans

Best Copywriting- Everyuth Skintillating Contest

Bumper - Fathers Day Bumper

PSA (Public Service Announcement) Stop Letching- Mona Lisa

Consumer production- Happydent Smile for [v] Contest

Best Editing- Hang 5

Non-Promotional Animation Campaign- Sunday's Open

Promotional Item- Recycle bag

PROMAX & BDA Awards 2006 - Bronze Awards for Channel [v]:-

Art Direction & Design: Special Events Promo Happydent Smile for [v] Contest

PROMAX & BDA are the world's foremost organisations working on behalf of those involved in the promotion, marketing and design of electronic media. They represent more than 4,200 member companies and individuals in over 60 countries who work in television, radio and digital media. They include senior executives, producers, and designers involved in the creation of advertising, graphics, and marketing materials for their companies.

STAR, a wholly-owned subsidiary of News Corporation, is Asia's leading multi-platform content and service provider. STAR's 40 distributed services in eight languages reach more than 300 million viewers across 53 Asian countries. STAR television channels include STAR Chinese Channel, Xing Kong Wei Shi, Phoenix Chinese Channel, STAR Plus, STAR World, Channel [V], ESPN, STAR Sports, STAR Movies, STAR Gold, Phoenix Movies Channel, VIVA Cinema, STAR News, Phoenix InfoNews Channel, in addition to distributed channels National Geographic Channel, Adventure One, Vijay, Fox News and Sky News. STAR has interests in cable systems in India and Taiwan. It also powers the launch of Total TV in Taiwan, Asia's first interactive digital cable TV services, and Radio City, India's leading commercial FM radio network.

For more details contact: Shiraz / Poonam at Vaishnavi Corporate Communications Tel: 5656 8787 / 9821718954

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