Television

Owner's Emvie, Radio One's Pride

Radio One emerges as the Ideas network in the FM space

Radio One FM92.5 is making a habit of winning its advertisers awards for creatively executed ideas on its radio station. In the recently concluded EMVIES, Radio One FM 92.5 was the hero in the media innovation (radio) category with two of the nominated brands for creatively using radio, being nominated for their work on Radio One. One of them going on to win the EMVIES Gold. Madison was nominated for Saffola for the Jaggu's Mission 10k, and Mindshare won the gold for the Pepsodent campaign on Radio One.

"The popularity of Jaggu as an overweight RJ and his intention to get in shape was the starting point of our thought process. The idea was for the brand to partner him in living a healthy life, i.e. the Saffola way of life. The uniqueness of the idea was further enhanced by it being the first ever reality show on radio. The challenge was to convert this idea into memorable radio execution. This execution was driven to excellence because of healthy partnership between Madison, client and Radio One FM 92.5" Says R.Chandraseker Category Head, Marico.

Interestingly, the Mission 10K was also nominated for the Best Radio Innovation at the Cannes and was the only shortlisted entry from India. There were only 4 shortlisted entries worldwide.

"In the span of the activity we had listeners so cued in on the weight loss program of Jaggu (our breakfast host) that some went on a diet along with Jaggu and the others were recommending options of diets for him to achieve Mission 10k. Saffola on their part, provided scientific and health monitoring tips to ensure he does achieve it. A simple idea that catches the eyes of everyone only because it's a larger than life brand integration" says Shariq Patel Vice President Operations, Radio One.

"The Pepsodent Campaign started with Pepsodent talking about "Bhoot Police" where kids were taking part in a contest to become the Bhoot Police. The campaign got about 12 lakh kids pledging that they will brush their teeth before going to bed. The brand team then wanted to amplify this aspect on radio since the case in point was "to let the world know that 12 lakh kids have taken a pledge to brush at night". The idea was to basically convey to the consumers that Pepsodent has answered Mothers' prayers. With Radio One the prayer jingle brief was given, which they willingly agreed to take up as a programme promo for The Mid Day Show. The script and the promo was recorded by GO (now Radio One) and it went on to become so popular that even other radio stations started talking about it" Says Atit Mehta Business Director, Mindshare.

Incidentally last year too, Go 92.5 FM (now Radio One) had won the best media innovation for Close- up for the programme spot with Jaggu and Tarana, following the earlier EMVIE GOLD win for Scorpio's launch only on the station. This launch was carried out by a cavalcade, which traveled in various parts of the city and was covered by on-air exclusively.

"We're happy to win nominations and awards for our client's campaigns on our station. It helps to strengthen our position as the only network that gives solutions based on strong ideas and an understanding how this medium works beyond the 30 second spot" says Rajesh Tahil, Chief Executive, Radio One.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories