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New Delhi, 23rd June, 2006: Leading Sport Lifestyle Company PUMA
today announced the launch of its mega store in Chennai. With the
launch of this exclusive store, Puma leaps into the Indian Market
and takes a step closer to achieve its aim of becoming the most
desirable sports lifestyle brand in India.
Puma promises to offer a wide range of apparel and accessories
in a completely novel and unique environment through its exclusive
branded store. Done in the official colors of Red and White and
spread over a sprawling fifteen hundred square feet, the store houses
the entire international collection of Puma apparels, shoes and
accessories. Apart from the sports performance products, the store
caters to a new product range. The new product range will be available
through “Motorsport”, “Moto”, “Golf”,
“Yoga/Lounge” and “Beach Wear” collections.
Besides this, Puma will also offer new products and colorways to
consumers over four seasons in a calendar year. Being the official
licensees for Ferrari and B.M.W, this PUMA store will also host
a range of these branded shoes, apparels, accessories and promises
to provide customers more than what they could have asked for.
Unveiling the details of this exciting brand Mr. Rajiv Mehta, Managing
Director, Puma Sports India Pvt.Limited said “We believe that
the sports apparel segment has a huge potential in the Indian market.
Today customers look for a world-class, quality product. Puma is
all this and more! Puma is a strong product coupled with a unique
and fun experience, which will redefine the sports lifestyle market
in the country."
There could not have been a better time to launch the Puma store
when the entire country is going Ga-Ga over soccer and 12 of the
32 teams in this year's finals will be wearing Puma--including all
five qualifiers from Africa, especially as the 2010 World Cup will
be held in South Africa . The expansion plans of Puma Sports India
are ambitious, with the aim of establishing Puma in India at parity
with the Global Brand position. The long term mission of the company
in India is identical with the global Puma mission, namely to become
the most desirable sports lifestyle company in India.
About PUMA
PUMA® is the global athletic brand that successfully fuses
influences from sport, lifestyle and fashion. PUMA’s unique
industry perspective delivers the unexpected in sportlifestyle footwear,
apparel and accessories, through technical innovation and revolutionary
design. Established in Herzogenaurach, Germany in 1948, PUMA distributes
products in over 80 countries. For further information please visit
www.puma.com
<http://www.puma.com>
and www.pumafootball.com
For further information, please contact :
Teena Sukheja @ 9871597718
Himani Ghildiyal@ 9891374069
hghildiyal@perfectrelations.com <mailto:hghildiyal@perfectrelations.com>
Perfect Relations
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