| JANMAT, the channel
that has changed the way citizens engage with their leaders and make them accountable
for their actions is now ready to take on bigger issues. It is launching the JANMAT
ABHIYAAN - a movement that involves the citizens of Mumbai to connect with their
conscience and join in the fight for justice. JANMAT has taken upon itself
not to stop at only promoting news and views but instead go beyond the obvious.
The channel is stepping BEYOND NEWS, to occupy a space that takes the active support
of the citizens to change the way governance is handled in India. The issue
at hand for the first salvo is the MMRDA and its inability to manage the roads
and public infrastructure in Mumbai. Recently on the channel when MMRDA work at
various hot spots was under the scanner, it was found that corruption, sub-standard
work, mishandling of funds and laxity in meeting targets was rampant within the
organization. In fact, when a Janmat camera team approached a public road repair
area to shoot for their story, an engineer forbade the camera team to shoot. Their
attitude was that roads were in fact "their own property". The
plan therefore is to mobilize the people of the city to launch a large signature
campaign that will enable the channel to make each citizen a participant in the
march for justice. Instead of just reporting news, Janmat and it's nationwide
team of citizens will be plaintiffs in the search for integrity in public servants
and public bodies that use public money for their projects. In the first
leg of the Abhiyaan, five mobile groups will travel the length and breadth of
the city and collect signatures from citizens. In the second leg, this ongoing
campaign will continue and form the basis of a memorandum that will be presented
to the Chief Minister. Launched in November with a vision to empower every
Indian, 'Janmat' provides an opportunity for a pro-active working for a resolution
of issues. India's first 24-hour views channel, Janmat, makes the audience the
hero. JANMAT ABHIYAAN the voice of the people, alongwith the support of
celebrities and leaders will eventually function as an Electronic NGO.
Be
a part of the movement. Stand up for your rights!
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For
further information please contact:
Rina Dasgupta: 9821142424
Verus Ferreira:
9819510183
Riddhi Kapadia: 9867390985 | 
