Television

'Roti Kapda aur Mobile' on Star News a series on the changing face of modern India

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'Roti Kapda aur Mobile' on STAR News

- A series on the changing face of modern India

" Series to encapsulate the 15-year Liberalisation story and its social impact from 25 cities around India

" 15 segment series to air from June 21st on Desh Videsh

Mumbai, June 20, 2006: Sprawling malls in Delhi, IT Parks in Bangalore, Cruise liners disembarking in Mumbai, world-class vineyards in Nashik, all show signs of a modern and liberalized India eager to share in the fruits of a new found prosperity. Emerging on the upswing of a second economic revolution from the pre-1991 dark days of the license raj, and the first freedom revolution in 1947, India is today a changed country. It has now emerged as a vibrant free-market democracy capable of flexing its muscles in the global economy - a dynamic story first set in motion with the swearing in of the Narasimha Rao government at the Center on the 21st of June 1991.

To celebrate this transition and chart its impact on a modern India, STAR News positions itself at the forefront of chronicling this change, and brings you a special series titled 'Roti Kapda Aur Mobile' to coincide with the 15th anniversary. The series will focus on the transformation that is unfolding everyday in the cities and towns of India - mills of the old economy making way for the malls of the new era or the impact in the hinterlands where myriads reach for their mobile to catch the latest twist of a long-running soap on TV. The on-ground 'travelogue' series will walk through the cities and towns of India to establish the quiet struggle of a billion people for prosperity and dignity. Going beyond the much-trumpeted economic aspect, the series will focus on the sociological impact on changing lifestyles over the last decade and a half and seek to bring out a human story unique to this impact.

Live the change from Delhi to Jabalpur and from Kolkata to Nashik on Roti Kapda aur Mobile from June 21st on Desh Videsh (5 pm, Mon-Fri) with repeats at 6.45am and 12.45pm on STAR Savera and Khabar Din Bhar, respectively. Only on STAR News!



ABOUT STAR NEWS

STAR News, the first Indian news channel, is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd. - and STAR India Pvt. Ltd., two of the biggest brands in Indian media. The Channel is best defined by a fair and balanced approach that combines prompt reporting with insightful analysis of news and current affairs. Living upto its motto of "Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant news in a cutting-edge format. Since its conception, the Channel has grown to command a viewership of over 20 million Indian homes. Today, STAR News is available in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia, making it the first and only Global Indian News Channel.

For further information, please contact:

Navin Tauro / Swati Sundareswaran / Daylon D'cruz

Vaishnavi Corporate Communications;

Tel: 022 5656 8787 / Fax: 022 5656 8788

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