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'Roti Kapda aur Mobile' on STAR News
- A series on the changing face of
modern India " Series to encapsulate the 15-year Liberalisation story
and its social impact from 25 cities around India
" 15 segment series
to air from June 21st on Desh Videsh Mumbai, June 20, 2006: Sprawling malls
in Delhi, IT Parks in Bangalore, Cruise liners disembarking in Mumbai, world-class
vineyards in Nashik, all show signs of a modern and liberalized India eager to
share in the fruits of a new found prosperity. Emerging on the upswing of a second
economic revolution from the pre-1991 dark days of the license raj, and the first
freedom revolution in 1947, India is today a changed country. It has now emerged
as a vibrant free-market democracy capable of flexing its muscles in the global
economy - a dynamic story first set in motion with the swearing in of the Narasimha
Rao government at the Center on the 21st of June 1991. To celebrate this
transition and chart its impact on a modern India, STAR News positions itself
at the forefront of chronicling this change, and brings you a special series titled
'Roti Kapda Aur Mobile' to coincide with the 15th anniversary. The series will
focus on the transformation that is unfolding everyday in the cities and towns
of India - mills of the old economy making way for the malls of the new era or
the impact in the hinterlands where myriads reach for their mobile to catch the
latest twist of a long-running soap on TV. The on-ground 'travelogue' series will
walk through the cities and towns of India to establish the quiet struggle of
a billion people for prosperity and dignity. Going beyond the much-trumpeted economic
aspect, the series will focus on the sociological impact on changing lifestyles
over the last decade and a half and seek to bring out a human story unique to
this impact. Live the change from Delhi to Jabalpur and from Kolkata to
Nashik on Roti Kapda aur Mobile from June 21st on Desh Videsh (5 pm, Mon-Fri)
with repeats at 6.45am and 12.45pm on STAR Savera and Khabar Din Bhar, respectively.
Only on STAR News!
ABOUT STAR NEWS
STAR News, the first Indian news
channel, is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd.
- and STAR India Pvt. Ltd., two of the biggest brands in Indian media. The Channel
is best defined by a fair and balanced approach that combines prompt reporting
with insightful analysis of news and current affairs. Living upto its motto of
"Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant
news in a cutting-edge format. Since its conception, the Channel has grown to
command a viewership of over 20 million Indian homes. Today, STAR News is available
in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia,
making it the first and only Global Indian News Channel.
For further information,
please contact:
Navin Tauro / Swati Sundareswaran / Daylon D'cruz
Vaishnavi
Corporate Communications;
Tel: 022 5656 8787 / Fax: 022 5656 8788 | 
