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Mumbai, Maharashtra, India, Friday, June 16, 2006: Pining together
for that perfect pair of shoes, heated debates over low-cal food,
collective knees going weak over Bon Jovi and stifling those sniffles
in the middle of Casablanca. That's what 'girl' bonding is all about.
It's about sighing outside the diamond store and obsessing over
that ghastly zit. It's as much about posing together with purple
face-packs as it is about lending a shoulder to a broken heart.
There's something very special about the time a girl spends with
her girlfriends.
Sunsilk, one of India's leading hair care brand from Hindustan
Lever Limited, is about to give the Indian girls a space to do just
that. In a move to enable girls across the world to connect with
one another and have a lot of 'girly' fun, Sunsilk has launched
India's first online all-girl community called 'Sunsilk Gang Of
Girls' accessible online at http://www.sunsilkgangofgirls.com
Vipul Chawla, Category Head - Hair Care, HLL says, "Sunsilk
Gang Of Girls" is the first ever concept of its kind. It is
a very unique manner of making a difference to the lives of the
Indian girls. This online world of Sunsilk is aimed at providing
a retreat to them wherein they can connect over shared passions.
Meticulous research and strenuous effort have gone into creating
a website that should both fascinate and benefit young girls across
India and even beyond. We're thrilled to launch this community as
we see it as Sunsilk's defining interface for its consumers"
Interesting amongst the features of the website is The Make-Over
Machine that lets girls upload their photographs and give themselves
an online make-over. They can choose what suits them amongst a host
of hairstyles, hair colours, eye-shades, make-up, lip colors, accessories,
etc. and look completely transformed. The Gang Blogs section lends
the girls a personal space to express themselves, share pictures
and gyaan with their gang members. Gang Wars is a Girls v/s Girls
zone where the girls chuck their dolls and sharpen their claws to
engage in battles of spunk and wit. The site also features useful
segments like Career Track that offer info on the coolest jobs in
the market for young women and Parade Ground, the ideal platform
for girls to showcase their latent talents.
A peek into the activities lined up by Sunsilk in the coming months
for the gangs reveals exciting holidays abroad, camping trips across
the country, treasure hunts, stunning make-overs with Jawed Habib
and contests with bumper prizes.
About Sunsilk
Sunsilk, the number one beauty shampoo brand from Hindustan Lever
Ltd, has evolved to become one of the leading brands in the beauty
regimen of women. Sunsilk has consistently been a brand that has
brought innovations in hair care to the Indian consumer. It was
the first brand to launch a 2-in-1 shampoo (shampoo plus conditioner),
also the first to offer shampoo by hair types and a pro-conditioner.
CONTACT DETAILS
Paresh Chaudhry, Head-Corporate Communications, Hindustan Lever
Ltd, +91(022) 22827478
Geetika Gulati, IPAN, +91 (022) 22666954 / 22666207,
geetika.gulati@ipan.com
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