Dubai, June 15th 2006: Amitabh Bachchan the brand ambassador of
the International Indian Film Academy today launched the IIFA commemorative
book- Lights, Camera, Masala! at the Grand Hyatt, during the IIFA
Weekend presented by Tiara Residence in Dubai.
The book LIGHTS CAMERA MASALA is an insiders look at the
glitz, grit and grandeur of Hindi Cinema , the worlds largest
film industry. It is a celebration of contemporary Hindi cinema
popularly known as Bollywood. The book documents the fascinating
process of making a typical commercial Hindi film through the adventures
of a pair of fictitious characters called Vijay and Ravi as they
endeavor to make a Hindi film of their own.
Famous film personalities from seasoned scriptwriters such
as the Salim-Javed duo, to celebrated actors such as Amitabh Bachchan,
Shah Rukh Khan and Aishwarya Rai, and renowned directors like Ramesh
Sippy and Karan Johar all share their experiences and provide
fresh insights into film making. Lights Camera Masala also records
he stories of the behind-the-scenes people who are such an intrinsic
part of the Hindi Film industry machinery a light boy, a
make-up artist, a choreographer among others. Featuring the emergence
of stars as brands and culminating with the glitzy IIFA awards,
the book is a visual extravaganza.
Sheena Sippys stunningly evocative photographs capture the
grandeur, grit and madness that is Bollywood. Luxuriously
packaged in an avant-garde design with over-the-top special features,
including a fold-out poster and a star studded pinwheel, Lights,
Camera, Masala!is a rich tribute to the chaotic, entertaining world
of Hindi cinema.
The book has been authored by Naman Ramachandran, a screenwriter,
film-maker, film festival programmer and film critic who writes
for several publications including the British Film Institutes
prestigious Sight and Sound. Naman is currently attached to several
Hindi film , British and American projects as screenwriter and/or
director. He divides his time between London, Los Angeles and Mumbai.
The book is published by India Book House is a leading publisher
of large-format, illustrated volumes on Indian history and heritage,
specializing in architecture, fine art, decorative arts, film, environment,
and lifestyle. In Dubai the book Lights, Camera, Masala is being
distributed by Jashanmals, Dubais leading lifestyle
stores. Lights Camera Masala will be available for purchase in every
leading book store across India and Dubai.