Amitabh Bachchan launches International Indian Film Academy commemorative book

Dubai, June 15th 2006: Amitabh Bachchan the brand ambassador of the International Indian Film Academy today launched the IIFA commemorative book- Lights, Camera, Masala! at the Grand Hyatt, during the IIFA Weekend presented by Tiara Residence in Dubai.


The book LIGHTS CAMERA MASALA is an insider’s look at the glitz, grit and grandeur of Hindi Cinema , the world’s largest film industry. It is a celebration of contemporary Hindi cinema – popularly known as Bollywood. The book documents the fascinating process of making a typical commercial Hindi film through the adventures of a pair of fictitious characters called Vijay and Ravi as they endeavor to make a Hindi film of their own.


Famous film personalities – from seasoned scriptwriters such as the Salim-Javed duo, to celebrated actors such as Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai, and renowned directors like Ramesh Sippy and Karan Johar – all share their experiences and provide fresh insights into film making. Lights Camera Masala also records he stories of the behind-the-scenes people who are such an intrinsic part of the Hindi Film industry machinery – a light boy, a make-up artist, a choreographer among others. Featuring the emergence of stars as brands and culminating with the glitzy IIFA awards, the book is a visual extravaganza.


Sheena Sippy’s stunningly evocative photographs capture the grandeur, grit and madness that is ‘Bollywood’. Luxuriously packaged in an avant-garde design with over-the-top special features, including a fold-out poster and a star studded pinwheel, Lights, Camera, Masala!is a rich tribute to the chaotic, entertaining world of Hindi cinema.


The book has been authored by Naman Ramachandran, a screenwriter, film-maker, film festival programmer and film critic who writes for several publications including the British Film Institute’s prestigious Sight and Sound. Naman is currently attached to several Hindi film , British and American projects as screenwriter and/or director. He divides his time between London, Los Angeles and Mumbai.


The book is published by India Book House is a leading publisher of large-format, illustrated volumes on Indian history and heritage, specializing in architecture, fine art, decorative arts, film, environment, and lifestyle. In Dubai the book Lights, Camera, Masala is being distributed by Jashanmal’s, Dubai’s leading lifestyle stores. Lights Camera Masala will be available for purchase in every leading book store across India and Dubai.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories