| New Delhi, June 10, 2006: The Cell, TV18’s creative
unit, has been entrusted with the task of handling all the print & design
work required by Channel 7. The action-packed and riveting promos have been conceptualized
to capture the essence of Channel 7. Dilip Venkatraman, Director
Marketing, CNN-IBN & Channel 7 said, “The promo-frames grab on screen
action with an entirely authentic approach. They are brilliant and brings alive
the concept behind which Channel 7 is built on” Zubin Driver,
Creative Director, The Cell said “Each of the promos approaches the baseline
in different ways, bringing alive the thought that the entire Channel 7 team lives
by. For all of us it’s not a baseline, its a mission. A case in point being
Ashutosh 'making news promo', where we actually capture the action, the spirit
and the passion of Channel 7 at work, shot in a very 'real' and 'hard news' style,
the promos explore the very essence of world-class TV journalism.”
About The Cell The Cell was formulated in September 2002
as the creative unit for the TV 18 group; it has grown into a creative-strategic
unit that services a huge number of TV 18 clients. In addition to all channel
promos for CNN-IBN, Channel 7, CNBC TV 18, AWAAZ and moneycontrol.com, it makes
over 50 commercials every month and produces a huge amount of print and design
work for clients investing on the channel. The cell has been picking
up awards at every Promo Award ceremony in the last two years like RAPA GOLD-2005,
RAPA GOLD-2006, PROMAX INDIA SILVER-2005 & PROMAX ASIA, GOLD, 2006.
For further information please contact:
Parul Bhasin/ Namrata
Bhalla, PR Pundit, New Delhi
Tel: 2656 0415, 2651 3075 | 
